Marketers and web consultants, who often manage clients’ large volumes of images, need efficient tools to compress images for the web and streamline their workflows while delivering content. Enter TinyPNG, an image compression and conversion tool developed by Tinify that has gained a dedicated following in the industry. In this blog post, we’ll explore 3 compelling reasons why TinyPNG is a go-to solution for professionals and how it can transform your image optimization workflow.

Why is image compression important for marketers and web consultants? 

Image compression is important for marketers because it affects how well a website performs and how users feel about it. When images are compressed, they take up less space, which helps websites load faster. This is especially important since many people use mobile devices to browse. Optimized images help pages load quickly, even on slow connections, improving user experience and encouraging visitors to stay on your website longer. 

Smaller image files also use less bandwidth, which can lower hosting costs—this is a big plus for websites with lots of images, like blogs, portfolios, and online stores. 

Additionally, Google considers page speed in its ranking system, and compressed images help improve load times, boosting your Google PageSpeed Insights score. A faster website can lead to better search rankings and more organic traffic. Quick loading times also lower bounce rates; when users don’t have to wait for images, they are more likely to stay, check out your content, and become customers. Google states that if page load time increases from one to five seconds, the chance of users leaving the page rises by 90%. This is especially crucial to e-commerce websites, where more engagement can lead to higher sales and better SEO performance.

1. Efficiency in batch image compression

TinyPNG is great for compressing lots of images at once, which is perfect for speeding up websites. Marketing agencies and businesses that handle thousands of images rely on TinyPNG to quickly compress many images at a time. This feature helps professionals save time and effort by optimizing multiple images simultaneously, making sure web pages load quickly. Whether updating their platform or refreshing e-commerce sites, TinyPNG simplifies their tasks.

🚀 Want to compress your images in bulk? Tinify’s Web Pro subscription was designed specifically for users who need to optimize their website images, a key factor in achieving faster loading speeds. Just drag and drop your photos, and let Web Pro do the rest. 

2. High-quality image compression

Another reason TinyPNG stands out is its exceptional image compression quality for the web. TinyPNG efficiently compresses PNG and JPEG images, reducing file sizes without significantly compromising quality. 

This is crucial for optimizing website performance, as smaller images load faster and improve user experience. TinyPNG employs advanced compression algorithms that ensure images remain sharp and visually appealing, even after significant size reduction. 

The best part is that users don’t need to manually adjust compression settings or inspect images for artifacts. TinyPNG’s smart algorithms handle all the optimization automatically, preserving image quality without any extra effort from users. 

This seamless process eliminates the need for constant checks and adjustments, allowing users to focus on other important tasks while still delivering clear and professional images. TinyPNG’s efficient compression ensures that marketing materials look professional and work well for web design, social media, or advertising campaigns.

“Every instance of using Tinify has resulted in improved performance. Loading times have significantly decreased, with some extreme cases of websites going from a 20-second load time to just 2-3 seconds. While Tinify plays a role in this improvement, it’s also a combination of clean and scrupulous coding practices and other optimization tools like WP Rocket and Lightspeed.”

Guy Walder, Founder of TheGuy

Read the the customer story: Web development agency TheGuy optimizes websites with Tinify’s Web Pro

3. User-friendly interface

A user-friendly interface is essential for busy marketers and web consultants who need to quickly compress images for their websites. TinyPNG’s interface is easy to use and straightforward, making image optimization a breeze. Users appreciate its simple, clean design, which makes the whole process easy and stress-free. This simplicity is why they keep coming back.

What customers say: Marketer Rachael Woods improves clients’ websites with TinyPNG’s online image compressor

Rachael Woods, the owner of Woods Marcon, a marketing agency based in Northwest Washington, exemplifies the benefits of TinyPNG’s user-friendly interface. Rachael, skilled in SEO and website assessments, noticed that many of the sites she worked on had large images that caused slow loading times. She needed a solution to boost website performance by optimizing images effectively.

Rachael explains that in her role, she frequently assesses websites and often finds that oversized images are a common issue that slows down loading speeds. She emphasizes that optimizing these images is crucial, especially given the growing number of mobile users. This task is a fundamental aspect of her work, whether she is developing SEO-friendly structures or assisting clients in improving their websites. She realized that TinyPNG’s simple drag-and-drop image compression tool was ideal for her requirements.

“What I love about TinyPNG is that I can upload a whole batch of images, have them processed together, and then download them all at once. I’ve tried other tools that offer many features, but they’re not as convenient for batch processing. I often need to compress multiple images quickly, and other tools usually require you to do it one at a time, and I don’t have time for that.”

Rachael Woods, Marketing consultant and owner of Woods MarCom

Read the customer story: Marketing Consultant Rachael Woods upgrades to Web Ultra for easy bulk image compression

5. Ability to convert to WebP

WebP is a modern image format developed by Google that offers advanced image compression. Since its introduction in 2010, it has become popular among marketers and web professionals for its excellent performance. WebP provides better compression than traditional formats like JPEG and PNG, which means smaller file sizes without losing quality. This helps web pages load faster and improves SEO. 

TinyPNG makes it easy to convert images to WebP, helping users meet modern web standards and improve website performance. Users appreciate how smoothly TinyPNG handles the conversion, leading to faster load times and better SEO, which keeps visitors engaged and boosts site performance.

What customers say: Marketers simplifying WebP conversion and image optimization with TinyPNG

Alexandre Laurin, an eCommerce consultant, and Aaron Van Gorp, Managing Director at a marketing agency, chose TinyPNG’s Web Ultra to solve their image optimization issues. Alexandre required a way to handle unlimited images quickly, while Aaron needed to convert many images to WebP, which was difficult with standard tools. TinyPNG’s Web Ultra subscription offered an easy solution by allowing bulk compression and conversion, greatly boosting website performance and satisfying Google PageSpeed standards. Both experts enjoyed time savings and high-quality image optimization, improving their clients’ websites with ease.

“Web Ultra allows me to optimize unlimited images in bulk. By compressing and converting my clients’ images to WebP, I typically save up to 70%. That’s why I’ve been suggesting Tinify to my clients for a while now.”

Alexandre Laurin

eCommerce Consultant in Montreal

“We had to convert about 300 images to WebP and doing it manually in Sketch or Photoshop was not practical. Thanks to TinyPNG, I was able to easily batch convert and compress them, meeting Google PageSpeed’s requirements.”

Aaron Van Gorp

Managing Director, Lucent Design Co. 

🚀 Are you ready to convert your images into the WebP format? With Tinify’s Web Ultra subscription, you can convert as many photos as you want to WebP, which typically reduces file sizes by about a third compared to standard JPEGs and PNGs.

Conclusion

Marketing professionals should consider several key factors when selecting an image compression tool. It’s important to ensure high-quality compression that reduces file size without losing image quality. Compatibility with different file formats like PNG, JPEG, and WebP is also crucial. For those dealing with many images, batch processing can improve efficiency. The tool should be user-friendly, and aspects like speed and cost need evaluation. Good customer support, thorough documentation, and secure handling of images are essential. We believe Tinify checks all these boxes — are you ready to give it a try?

TinyPNG is a reliable tool for compressing and optimizing images, making it popular among marketers, web consultants, and anyone wanting to enhance website speed.

Marketing professionals recommend TinyPNG for three main reasons:

1. Efficient image compression: TinyPNG reduces image file sizes without sacrificing quality, which speeds up website loading times, lowers bandwidth usage, and improves SEO by enhancing Google PageSpeed scores.
2. Batch image compression: It allows users to compress and optimize multiple images at once, saving time for those managing large volumes of content, and is ideal for businesses with extensive image needs.
3. User-friendly interface: Its simple, intuitive design makes it easy to use, and results in quick and effective image optimization.

Additionally, TinyPNG supports converting images to WebP format, offering advanced compression and better performance.

For those prioritizing website speed, user experience, and SEO, TinyPNG is a must-have tool. Whether you’re optimizing images for marketing, improving visuals for web design, or enhancing product images for your clients’ online stores, TinyPNG provides the results you need.

Don’t let slow images slow down your website. Try TinyPNG today and see how it can transform your image compression process, making your work quicker, simpler, and more efficient.

When it comes to image compression, most people are introduced to this concept through familiar apps they use daily – for example, Photoshop, Canva, or even Preview. These apps offer image optimization features, aiming to reduce file sizes without sacrificing image quality. 

However, they often fall short of offering a seamless experience. 

While reducing the file size of only one picture with traditional image editing software is as easy as it sounds, the same can’t be said when you have to do it dozens or hundreds of times. This is usually the turning point for our users, who end up on Tinify’s website when searching online for better solutions out of frustration. If this is you right now, keep on reading – let’s explore why Tinify might be a better choice for compressing your images.

What is image compression?

In simple terms, image compression is the process of reducing the size of an image file without sacrificing its visual quality. The goal here is to strike a balance between file size and image quality to ensure your website loads quickly and smoothly.

Picture this: you stumble upon a website that takes forever to load. Frustrating, right? Slow-loading websites can be a major turn-off for users, resulting in high bounce rates and losing potential customers. This is where image compression comes to the rescue! By reducing the file size of your images, you can significantly speed up your website’s loading time, making your visitors happier and more likely to stick around.

4 reasons image compression is important

1. Faster loading speed: Compressed images are smaller in size, which means they require less bandwidth to load. This translates into lightning-fast loading times and a seamless browsing experience for your users.
2. Improved user experience: A website that loads quickly is a website that keeps users engaged. By optimizing your images, you ensure that your audience can access your content without any frustrating delays or interruptions.
3. Search Engine Optimization (SEO) boost: Did you know that search engines take website speed into account when ranking search results? By compressing your images, you’re not only pleasing your visitors but also giving your SEO efforts a nudge in the right direction.
4. Reduced bandwidth usage and hosting costs: Smaller image files mean less data consumption, making your website more cost-effective to host. This is especially important if you have a high-traffic website or if you’re on a limited hosting plan, as well as if your users access your website through mobile data. 

How TinyPNG compares with traditional image editing software

TinyPNG vs. Canva

Canva is a great graphic design platform for people with little design experience. At Tinify, we’re fans of its simplicity in creating social media graphics. While the free subscription offers a vast array of options, image compression is only available to paid users. 

The image compression option works both for PNG and JPG images. For PNGs, it is only a matter of ticking off a box, but users have the option to choose the level of compression of JPEGs. The compression algorithm works well; however, it is a tiresome process, as they don’t provide any indication of how much one can compress each image without any visible loss in quality. All we are left with is to guess, pick a percentage, download the image, check it, and repeat the process once again until we find the optimal degree of compression. 

Photo by Elena Loshina on Unsplash

Alternative to Photoshop to reduce image files

This is why we heard from some Tinify users that they first create their graphics on Canva and later use Tinify/TinyPNG’s website to quickly compress their images. Our drag-and-drop feature allows them to cut on time because our algorithm automatically picks the best optimization level. All they have to do is drag and drop their images on our website and wait to download them. As one user said:

TinyPNG vs. Preview

Apple’s Preview is an image and PDF viewer with editing capabilities. MacOS users have the option to compress their JPEG, HEIC, and JPEG-2000 (a next-gen image format), as well as convert their images. In the same way as Canva, users can choose the level of compression, from “least” to “best”. Although the changes are immediate, Preview still requires a certain amount of guessing. 

In addition, while Preview offers a batch compression option, it doesn’t work when you’re trying to compress different image types. Furthermore, this option requires you to apply the same compression level to every picture, lacking the ability to personalize the optimization level for each individual image.

Alternative to Preview to reduce image files

With Tinify, you don’t have to worry about spending unnecessary time picking the best compression levels. Our unmatched compression algorithm ensures each image is meticulously analyzed to determine the best optimization level. Unlike other tools such as Preview, which are powerful in their own right, Tinify takes a web-focused approach, making sure each image is the smallest size possible to load faster on webpages, increasing web speed and, consequently, SEO rankings and conversions.

Moreover, what sets Tinify apart is its ability to handle large volumes of images effortlessly.  The tools presented require manual adjustments to optimize images for online platforms, making them less efficient for batch compression tasks. Alternatively, with Tinify’s bulk compression feature, you can upload multiple images at once, saving you valuable time with just a few clicks.

TinyPNG vs. Photoshop

Adobe Photoshop is a comprehensive graphics editing software that offers a wide range of features. It is a professional-grade tool used by graphic designers, photographers, and artists for tasks such as photo editing and graphic design. As an image editing software, it also provides the ability to compress images.

Just like Canva, you have the flexibility to adjust the compression level for JPEGs to optimize image file sizes. However, when it comes to PNGs, the only option available is to select “smaller file (8-bit)” which reduces the number of colors and consequently decreases the file size. It’s worth noting though, that some users have reported that this option may not always work effectively for transparent backgrounds, so keep that in mind.

Alternative to Photoshop to compress images in bulk

Photoshop also has a batch option available under “File > Scripts > Image Processor”. However, this feature requires you to choose a single compression level for all the images, which means it may not provide the maximum file size savings. So why waste time with manual adjustments when you can rely on TinyPNG’s user-friendly interface and efficient batch compression? Try Tinify today and see the difference it can make for your website’s performance!

Why Tinify is the best image compression tool

Key features of TinyPNG 

One of Tinify’s greatest strengths is its simplicity and user-friendly interface. With a few clicks, you can easily upload your images and let Tinify work its magic, allowing you to optimize images quickly and effortlessly.

• Efficient compression: Tinify employs smart compression techniques to reduce file sizes while preserving image quality.
• Ease of use: Tinify/TinyPNG’s website is straightforward, allowing users to simply upload their images and download the compressed versions without the need for complex configurations.
• Web-focused optimization: The tool is specifically geared towards web developers and designers who want to enhance website performance by minimizing image file sizes.

You can easily compress and convert your images for free using Tinify’s web interface. It’s the ideal solution for new business owners who are building their websites from scratch or people who have a blog on the side. With Tinify, you can compress up to 20 images for free in one go, saving you time and effort.

If you’re a bit more tech-savvy, you can also subscribe to Tinify’s free image compressor API and enjoy up to 500 free monthly compressions. This is especially useful for WordPress users, as Tinify integrates seamlessly with it. By downloading the TinyPNG WordPress Plugin, you can automate the image compression process during uploads. Unlike Tinify’s API, other tools like Photoshop, Canva, and Preview lack this direct integration, requiring manual exporting and optimization of images before uploading them to your website.

Conclusion

When it comes to image compression, Tinify/TinyPNG stands out as the top choice among Photoshop, Canva, and Preview. Tinify is the go-to tool for web developers and designers with its specialized compression algorithm, user-friendly interface, ability to compress images in bulk, and web-focused optimization. By choosing Tinify, you’ll not only streamline your workflow but also enhance the overall user experience on your website by reducing loading times and optimizing bandwidth.

How to resize images? Isn’t it the same as compressing them? We’ve noticed that many of you have questions about reducing the size of your images. We understand that this is especially common among e-commerce users, like those using Shopify. E-commerce stores often have a maximum pixel limit for images, which can cause confusion when compressing images doesn’t solve error messages such as the “Exceeds 20 Megapixels” in Shopify. That’s why we’ve written this blog post to help clarify things for you.

When it comes to optimizing images for the web, there’s a fundamental difference between reducing file size and altering pixel dimensions. 

Let’s break it down for you. 

Reducing file size, which is what tools like Tinify focus on, means compressing images to save storage space (measured in MB, or megabytes). On the other hand, altering pixel dimensions means changing the actual number of pixels in an image (measured in MP). 

In simpler terms, Tinify reduces the file size of images in terms of storage (MB), not in terms of dimensions. It tackles the weight of the image file, not its size in pixels.

If you want your images to have a smaller size in terms of megapixels, you’ll need to resize them before using Tinify. By reducing both the pixel dimensions and the file size, you can significantly enhance the performance of your website.

Now, let’s dive into image resizing and how it can benefit your e-commerce business.

How to resize images: change dimensions

Image resizing refers to adjusting the dimensions of an image (MP), not its file size in terms of storage (MB). While resizing an image impacts its file size, the main objective is to consider the website’s design and enhance user experience. So, if your website doesn’t actually require large images, it’s best to avoid using them. For instance, the best Shopify product image size is 2048 x 2048 pixels. This means that your images don’t need to be larger than these dimensions.

And what happens when you don’t resize your images?

You score low on web performance, particularly in the Largest Contentful Paint (LCP), one of the three Google Core Web Vitals metrics. LCP indicates the time it takes for the most significant element on a web page to fully appear. Usually, this element is an image and that’s why resizing large images is crucial. When images are excessively large, they require more data to be downloaded, resulting in slower page rendering. However, by resizing images appropriately, you can reduce the file size and optimize the delivery of visual content. This, in turn, leads to faster LCP and overall improved website performance. 

According to Google, the LCP should be below 2.5 seconds (within the green threshold). Screenshot of PageSpeed Insights for tinypng.com.

Benefits of dimension-based image resizing for e-commerce:

• Reduced image file sizes translate to faster load times.
• Smoother browsing experience for visitors.
• Optimized images contribute to better search engine rankings.
• Smaller image sizes potentially reduce storage costs.

Now that we’ve covered the benefits of dimension-based image resizing, let’s talk about how to resize your images.

How to resize images on your laptop

Most operating systems come with built-in image editing tools that can help you resize your images effortlessly. Whether you’re using Windows or macOS, you can use these tools to adjust the dimensions of your images. Here’s a simple guide for both:

For Windows users:

1. Open the image you want to resize using Paint, which is usually pre-installed on your computer.

2. Click on the “Resize” option under the “Home” tab.

3. Enter the desired dimensions or percentage for the image.

4. Save the resized image with a new name or overwrite the original image after making a backup copy.

For macOS users:

1. Open the image you want to resize using the Preview application, which comes pre-installed on your Mac.

2. Click on the “Tools” tab in the menu bar and select “Adjust Size.”

3. Enter the desired dimensions for the image.

4. Save the resized image with a new name or overwrite the original image after making a backup copy.

Remember to always keep a backup copy of the original image before making any changes. This way, you can revert to the original version if needed.

Now that you understand image resizing, let’s move on to image compression and how it can further optimize your resized images.

How to compress images: maximum size reduction 

Once you resize your images, you can further optimize them by using an image compression tool like Tinify. Image compression focuses on reducing the file size of your images (in terms of megabytes) by compressing the data, without altering the dimensions.

Different compression algorithms are used to achieve a reduction in file size while maintaining visual quality. For example, Tinify uses smart lossy compression techniques to reduce the file size of WebP, JPEG, and PNG files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is invisible to the naked eye but it makes a big difference in file size.

Photo by Pascal Müller on Unsplash

Benefits of image compression for e-commerce:

• Faster loading speeds for improved user experience.
• Enhanced SEO through faster page loading times.
• Mobile optimization for better performance on smartphones.
• Bandwidth conservation, vital for areas with limited connectivity.
• Cost efficiency by reducing storage and bandwidth needs.

Both original and compressed images have the same dimensions, but the compressed versions are lighter. For instance, the first picture (also shown below) was compressed almost 70% with no loss in quality. Screenshot of tinypng.com

How to compress images using Tinify: online and API

To optimize your resized images with Tinify, visit Tinify’s website or integrate Tinify’s API within your development environment:

• If you prefer a user-friendly web interface, head to Tinify’s website. Drag and drop your images directly to compress them. 
• For developers seeking a smooth integration, Tinify offers an image compressor API that can be directly incorporated into your development workflow.

In both instances, Tinify’s advanced compression algorithms will automatically analyze and compress your images while preserving their visual quality.

After using Tinify, replace the original images on your website with the resized and optimized versions. Smaller image file sizes contribute to faster loading speeds, improved user experience, and reduced bandwidth usage. Ultimately, this leads to higher visitor engagement and increased conversion rates.

How to make your images even smaller: convert to WebP

There are some nifty tricks and tips you can implement to make your images even smaller. One way is by using “next-gen” images, which are newer file types designed to render faster on the web. These include formats like WebP, AVIF, HEIF, and JPEG 2000. Among them, WebP has gained popularity due to its wider browser support.

WebP, developed by Google, is an innovative image format that offers the best of both worlds – superior image quality and smaller file sizes compared to JPEG or PNG formats.

Photo by Lukas W. on Unsplash

Advantages of using WebP

• Reduced file size: WebP images can be up to 34% smaller than equivalent JPEGs and 26% smaller than PNGs, without compromising image quality. This means faster page load times and a smoother browsing experience for your visitors.
• Transparency support: WebP supports alpha channel transparency, making it an excellent alternative to PNG for graphics and logos with transparent backgrounds.
• Browser compatibility: WebP is supported by major web browsers, including Chrome, Firefox, and Microsoft Edge. For browsers that do not support WebP, such as Internet Explorer, fallback options can be implemented to ensure a seamless experience for all users.

How to convert to WebP

If you’re using Shopify, you’re in luck! Shopify automatically serves WebP images to supported browsers and falls back to the original formats for unsupported browsers. However, for websites that don’t support this feature, you’ll need to find a way to convert your existing images to the WebP format. 

Remember to always check if your CMS supports WebP – e.g. e-commerce Squarespace still can’t host WebP format. This can have an impact on your SEO rankings since Google is pushing for next-gen images as shown in PageSpeed. For example, some website owners have reported a significant dip in their website performance and SEO rankings just because they weren’t able to adopt WebP yet.

Luckily if your website supports WebP, you don’t need to get lost in a sea of online tools and libraries to convert your images. Tinify now offers a new feature that allows you to convert images using our web interface or automating the process through our API. With Tinify, you can convert WebP, JPEG, and PNG pictures hassle-free. One of the greatest benefits of using Tinify’s image converter is that it not only converts your images but also compresses them, resulting in the smallest possible file size.

Converting the same JPEG images to WebP resulted in even smaller file sizes without noticeable changes in image quality. Screenshot of tinypng.com

Conclusion

To clarify, Tinify focuses on reducing the file size of images in terms of storage (MB) rather than dimensions (pixels). If you want your images to have a smaller size in terms of megapixels, you can resize them before using Tinify. Resizing your images can further decrease the file size, benefiting your website.

To achieve the best results, follow this order: first, resize your image by reducing its pixels, then compressing it with Tinify. Lastly, consider converting it to WebP and finally upload it to your website.

👏 Introducing Tinify’s Beta image converter tool!

Did you know that the idea for Tinify started on a train? It was one of those light-bulb moments when a web developer was tasked with creating a heavy-image website that simply wouldn’t load on mobile data for him. By the time the website finally loaded, his commute was over – well, perhaps it wasn’t as bad, but you get the idea. So, this got his team thinking: How can we make images load faster? It was from this point that Tinify, also known as TinyPNG, was born.

That was 10 years ago. Now, things have changed. New kinds of image files make websites load faster. People are using a format called WebP, which is smaller than the old ones like JPEG and PNG. While compressing images is still one of the quickest and most efficient fixes for slow websites, choosing the best image format and opting for next-gen formats are becoming equally important. To keep up with this trend, we’re introducing a new feature: Tinify’s image converter online tool.

Why is Tinify the best image converter tool?

Converting images online isn’t new – a quick search on Google will lead you to dozens of websites that convert images in multiple formats to JPEG or even WebP. But Tinify gives you a two-in-one tool by letting you do more than just convert images; you can also make them smaller with no quality loss all in one go. 

With Tinify’s image converter tool, you can now drag-and-drop your images and convert them from and to WebP, PNG and JPEG. Free and Web Pro users can convert three images per session. In the near future, users looking for limitless conversions can sign-up for Web Ultra, a new tier that includes both unlimited image conversions and compressions. Plus, every converted image gets automatically compressed, ensuring your website loads faster with the smallest file sizes.

How to convert images online with Tinify

Tinify’s image converter helps you find the best image version for optimal performance. You can choose from all available formats (JPEG, PNG, and WebP) and select the one with the smallest file size.

Whether you need to convert a high-resolution image to JPEG or you want to jump on the WebP trend, all you have to do is slide the converter button to the right, select the image format output, and you’re good to go! The interface is as simple as possible so you don’t waste time in complex configurations:

How to pick the best image format – from JPEG and PNG to the trendy WebP

Keep in mind that each image format has a distinct impact on your image size and, consequently, your website’s performance.

Since PNGs are generally larger than JPEGs, use them only for web graphics, logos, charts, and illustrations, especially when transparent backgrounds are required. JPEGs work best for photographs, but these days users are embracing the WebP trend.

Replacing PNG and JPEG images with WebP can further reduce loading times. In fact, Google introduced WebP precisely to serve as a superior alternative to these traditional image formats. Tinify users have been using WebP increasingly, with a growth of over 80% compared to 2022. In the picture below, you can see that WebP performs better than other formats: 

Developers also have the option to convert and compress images using Tinify’s API developer subscription, with the first 500 compressions/conversions available for free. Soon, online users will be able to sign up for unlimited conversions. For more updates on Tinify’s latest features, follow us on Twitter or LinkedIn.

TL;DR

Web image formats have evolved, with WebP emerging as a smaller alternative to older formats like JPEG and PNG. Compressing images remains important, but choosing the right format is equally crucial for faster website performance. Tinify has unveiled a new feature – an online image converter tool that not only converts images but also compresses them seamlessly without quality loss. Try out our beta version on Tinify’s homepage.