Convert JPEG to WebP online for better web speed

WebP images are just as high quality as JPEG images, even though they are smaller in size. Learn to convert JPEG to WebP for better web speed – your website visitors won’t notice any difference in quality! According to Google, WebP files are one-third smaller than JPEGs, which is why they are promoting this new image format. This has led to a lot of people wondering how to change their JPEG images to WebP. However, converting JPEG to WebP requires some extra steps. Luckily, Tinify’s online image converter makes this whole process just as easy as working with JPEGs.

What is a JPEG?

JPEG, or Joint Photographic Experts Group (.jpeg extension), is a popular file format for digital images. It was created to standardize image compression without significantly affecting quality, making it ideal for storing and sharing images online.  This is why photographers and web publishers often choose JPEG as their go-to file format – in fact, 40% of all internet images due to their balance between quality and file size.

JPEG uses lossy compression, selectively removing less noticeable details to reduce file size. This makes JPEGs much smaller than uncompressed formats like BMP or TIFF. JPEG supports millions of colors, making it suitable for digital cameras, smartphones, and websites. It also stores metadata, such as location and camera settings.

However, JPEG’s lossy compression can slightly reduce image quality, especially after multiple compressions. Therefore, JPEGs are best for photos and web images but not for infographics or images with sharp edges or text, as these may show artifacts or blurring.

Pros and cons of JPEG

JPEG pros:

  • Compatible with most devices, software, and web browsers, making it easily accessible.
  • Uses efficient compression to reduce file sizes without compromising image quality, supports millions of colors, and allows for storing additional information like location and camera settings in the file,  making it ideal for photography.
  • A popular format for digital cameras, smartphones, and web publishing due to its balance between quality and file size.

JPEG cons:

  • Image quality may slightly degrade with lossy compression, especially after multiple editing cycles.
  • Not ideal for preserving sharp edges or text, leading to artifacts or blurring in certain images. While versatile, it may not be the best choice for images requiring precise detail preservation.

And what’s the difference between JPEG and JPG?

JPG and JPEG are actually the same file format. The only difference is their file extensions. In the past, older Windows and MS-DOS systems had a limit of three characters for file extensions. So, “.jpg” was used for JPEG files in these systems. On the other hand, “.jpeg” is an extension of the same format with the full acronym “JPEG” in its four-character extension.

With advancements in technology, modern operating systems no longer have this limitation. Now, both “.jpg” and “.jpeg” extensions can be used interchangeably. In essence, whether it’s “.jpg” or “.jpeg”, they represent the same JPEG image format.

JPEG vs WebP: Is WebP better than JPEG?

WebP is better than JPEG for web use because it’s typically smaller in file size while maintaining the same image quality. In this way, converting images to WebP can shrink the size of your JPEGs, leading to quicker loading speeds and better website performance. Since major browsers support WebP, it’s definitely the way forward for image formats.

Wide compatibility: JPEG is compatible with almost all devices, software, and web browsers, making it a great choice for compatibility across different platforms.But WebP offers smaller file sizes: WebP offers superior compression compared to JPEG, resulting in smaller file sizes for similar image quality. This is especially useful for web content where fast loading times and bandwidth usage are important. The only thing to keep in mind is that WebP isn’t compatible with old browsers like Internet Explorer. For this, make sure you have a fallback option to serve JPEGS instead.
Familiarity: JPEG has been around for a long time and is widely used by photographers, designers, and web developers.But WebP is Google’s preference: Google has been actively promoting WebP as a more efficient image format for the web. While it isn’t a direct ranking factor, using formats recommended by Google can benefit your SEO. Since WebP images are typically smaller in size, this will make up for faster page load times, and Google prioritizes fast-loading websites in search rankings.
Editable: JPEG files are easy to open, edit, and save multiple times.While WebP requires additional steps: You need to use an image converter or specific image software to save your images into WebP.
Comparison table: JPEG vs. WebP

Why convert JPEG to WebP?

  • Smaller file sizes: WebP generally offers superior compression compared to JPEG, resulting in reduced file sizes. This is particularly advantageous for web content, where reducing page load times is essential for user experience and SEO.
  • Improved quality: Despite smaller file sizes, WebP can often maintain similar or even better image quality than JPEG, especially at lower bitrates. This allows for fast-loading web pages without compromising visual fidelity.
  • Modern web compatibility: WebP is now fully compatible with modern web browsers such as Chrome, Firefox, Edge, and Opera. Keep in mind that WebP isn’t supported by old browsers like Internet Explorer.
  • Google’s choice: Developed by Google with a focus on web performance, WebP is actively promoted for adoption. For instance, PageSpeed Insights suggests website owners switch to WebP, offering a short explanation of how WebP and AVIF image formats offer superior compression compared to JPEG and PNG, which results in quicker downloads and reduced data usage.

WebP – 31KB

Photo by Stephanie Klepacki on Unsplash

In this instance, the initial JPEG image is 96KB. After using Tinify’s image converter to convert it to WebP, the image size reduces to 31KB. Despite being much smaller, the image maintains its high-quality.

Does converting JPEG to WebP lower quality?

Converting JPEG to WebP doesn’t inherently lower quality. In fact, WebP is designed to maintain image quality while achieving smaller file sizes compared to JPEG. 

For instance, according to a study done by design agency Dodonut, in most situations, you can replace JPEG with WebP format. They found that WebP and AVIF generally perform better than other image formats, so they suggest using JPEG only when these newer formats are not an option.

However, the quality of WebP images can be affected by different factors, especially the conversion tool you use. When converting from JPEG to WebP, it is important to adjust compression levels. Higher compression can reduce file sizes but may result in a slight loss of detail, especially in intricate areas like fine textures or gradients. Finding the right balance between compression and quality is crucial for optimal results.

Fortunately, Tinify’s image optimization tool simplifies this process. Our intelligent image converter eliminates the need to adjust multiple parameters, making the conversion process effortless. Our user-friendly interface reduces complexity, allowing you to easily select the desired image format output with just one click. Whether you’re converting JPEG to WebP or other formats, Tinify ensures the best quality-to-size ratio without sacrificing simplicity or efficiency.

Tinify's image converter example of JPEG to WebP on the homepage

How to convert a JPEG to WebP online?

Convert your JPEG files to WebP format easily with Tinify’s free converter, no need to create an account or install new software. Upgrade to Web Ultra for endless conversions.

  1. Add your picture: Pick the image you wish to change and either click or drag it into the converter’s interface. 
  2. Choose WebP as the output Format: Opt for “convert your images automatically” and select WebP as the desired format for the image conversion. The conversion will begin automatically. 
  3. Get the converted image: Once the conversion is complete, just click the download button to save the WebP image on your computer.

💡 With Tinify’s online image converter tool, you can pick between JPEG, PNG, and WebP formats to suit your needs. In addition, Tinify’s image converter also compresses images automatically for optimal performance, ensuring you get the smallest file size without losing quality.

How do I save a JPEG to WebP?

To save a JPEG to a WebP file, you can use an image software or an online image converter like Tinify. Just drag your image to Tinify’s homepage, select “convert your images automatically” and choose “WebP”. Tinify’s converter will then convert your JPEG image to WebP. Finally, you just need to download the new WebP image version.

Tinify’s smart image compressor simplifies the process by removing unnecessary settings and options. The user-friendly interface allows you to easily convert images with just a few clicks.

How to bulk convert JPEG to WebP?

Tinify’s Web Ultra plan simplifies the process of converting PNG, JPEG, and WebP images with just one click by allowing you to drag and drop your images onto the website. This tool streamlines bulk image conversion, especially for users looking for a straightforward way to convert images to WebP format. 

“I mostly use Shopify and Google Sheets, which are free to me, so paying for a tool means it’s really improving my workflow somewhere. Web Ultra allows me to optimize images in bulk without any restrictions. By compressing and converting my clients’ images to WebP, I typically save up to 70%. That’s why I’ve been suggesting Tinify to my clients for quite some time now. I always remind them to be proactive and optimize their images for improved website performance.”

💡 Unlike the free and Web Pro subscriptions, which limit conversions to three images per session, the Web Ultra subscription offers unlimited conversions. This means you can convert as many images as you need without any restrictions, allowing you to optimize your entire website effortlessly. Learn more about Tinify’s image optimization subscription plans.

Tinify’s Web Ultra: A new plan to compress and convert unlimited images

Introducing Tinify’s new website… And Tinify’s Web Ultra!

Tinify’s website was long due to a makeover, but we wanted to hold off until the official launch of Web Ultra, a new plan to compress and convert unlimited images online.

Web Ultra offers even more possibilities compared to Web Pro. Just like before, you can easily drag and drop your images onto Tinify’s homepage. However, with Tinify’s Web Ultra, you can enjoy the freedom of compressing your images without any restrictions while converting them as many times as you need. Moreover, you can now upload images up to 150MB, which is double the limit of Web Pro. Enjoy the enhanced features with Tinify’s Web Ultra!

Tinify’s Web Ultra: Convert and use WebP images on your website

Tinify’s image compression and converter tool simplifies the way users handle images online, providing a user-friendly solution, especially for those seeking an easy way to convert images to WebP

This next-gen image format has gained significant traction due to its remarkable reduction in size compared to traditional PNG and JPEG formats. Google, the creator of WebP, designed it specifically as a superior alternative, ensuring that WebP images inherently boast smaller sizes for faster loading on web pages.

The difference between a WebP image and a JPEG/PNG image might not be apparent in terms of quality, but the file size discrepancy is striking. With the introduction of our new image converter tool, users can now seamlessly convert and automatically compress JPEG and PNG images into the WebP format, further aligning with the industry’s push towards more efficient and faster-loading web content.

Tinify’s latest image converter tool allows both Tinify’s Web Ultra and API users to convert an unlimited number of images. If you’re using our online image tool as a free or Web Pro user, you have the convenience of converting up to 3 images per session directly on our website. On the other hand, API free users can take advantage of 500 free image conversions/compressions.

Why converting and compressing images to the smallest size possible is important for your website:

  • Faster loading times: Smaller image files load quicker, reducing the time visitors wait for your website to become interactive.
  • Improved user experience: Quick-loading images enhance the overall experience, potentially reducing bounce rates and keeping visitors on your site longer.
  • Enhanced performance on mobile: Compressed images are particularly important for mobile users, who may have limited bandwidth and slower connections.
  • SEO benefits: Search engines, like Google, favor websites that load quickly, which can improve your search engine rankings.
  • Improving conversion rates: A fast, responsive site can lead to higher conversion rates as it keeps potential customers engaged.
  • Reduced bandwidth usage: Compressing images saves bandwidth, which can lower hosting costs and is beneficial for users with data limits.
  • Increased storage space: Smaller image files take up less server or cloud storage space, facilitating better resource management.

Choose between 5 products to optimize your images

Online interface – Web Pro and Web Ultra

1. Web Pro

The Web Pro subscription costs 39 USD per license, per year, and is for the drag-and-drop area on the website. Free users can upload up to 20 images at a time with a maximum file size of 5MB per image. The Web Pro subscription removes the upload limit and increases the maximum file size to 75MB.

Customer story: Tinify’s Web Pro for faster websites 

Lebanese-based Nascode, an international marketing, advertising, and software development agency, opted for upgrading to Tinify’s Web Pro yearly subscription to meet the growing demand for image optimization. Nader Stouhi, Managing Partner and Developer at Nascode, explained that they were looking for a solution to help their customers whenever they reported having a slow website. Compressing their images with Tinify’s online tool immediately helped them display images faster.

Furthermore, compressing images not only ensures that images look stunning while remaining efficiently sized but also results in cost savings by reducing server resource usage. According to Nader, they regularly compress their images in order to save up on server storage space and cut down on bandwidth costs.

“The Web Pro subscription allows us to optimize our images for faster websites and mobile applications for our clients”

Nader Stouhi, Managing Partner and Developer at Nascode

2. Web Ultra

Tinify’s Web Pro is the latest subscription plan with drag-and-drop feature for 149 USD per license, per year. Unlike the free and Web Pro subscription, which limit you to converting only 3 images per session, the Web Ultra subscription offers unlimited conversions. Additionally, you can upload images up to 150MB in size.

Tailored to your website – TinyPNG WordPress Plugin and API

3. WordPress Plugin

For websites made in WordPress, Tinify made an image compression plugin that can help you optimize your JPEG, PNG, and WebP images. This plugin provides two options for compressing existing images: a convenient bulk optimization tool or manual selection from the list. Additionally, the plugin offers three methods for handling newly optimized images – you can choose to have them optimized after upload, during upload, or not compress them at all. As a bonus, the plugin allows you to compress up to 500 images per month for free. 

“I’m not really sure what the disadvantages were of using other WordPress plugins, but Tinify is a lot easier to use and I just kept using it. One of the differences is that with the TinyPNG plugin, you pay per compression, while others ask for monthly or yearly subscriptions, which ends up being more expensive.”

Jacco de Jager, Freelance illustrator and web designer

4. Developer API

Developers have the option to compress and convert images using Tinify’s API subscription, with the first 500 compressions/conversions available for free. In addition, you can automatically resize your images, add colors to transparent backgrounds, and save your images directly in your Amazon S3 or Google Cloud Storage buckets. 

Customer story: Tinify’s API Developer for quality retention

Digital agencies understand the critical role of fast-loading, high-quality images in retaining user engagement. While there are many alternatives in the image optimization market, one of the biggest challenges digital agencies face is to find a tool that can reduce file sizes without compromising image quality.

This was one of the challenges Seonguck Kim, the CEO of Korean-based digital agency Aresjoy, faced back in 2016. The agency was particularly focused on optimizing user-uploaded images, which were often high in file size due to smartphone photos. Tinify’s image compression service stood out as a solution that could meet these needs. Seonguck praised Tinify’s user-friendly interface and compression quality, setting it apart from other solutions:

“Tinify’s API was a great help in improving web page loading speed and reducing traffic costs by reducing the image file sizes while maintaining quality.”
Seonguck Aresjoy

Seonguck Kim, CEO of Aresjoy

5. Tinify CDN 

Tinify CDN is an image content distribution network designed specifically to automatically optimize your images and deliver them from servers worldwide. Your content will be served via the “points of presence” making it lightning-fast and as close as possible to your users. The CDN is a monthly subscription, and you can choose from the most basic plan to an enterprise one.

We are very focused on performance because the websites we build have very large quantities of images and they have to be very high-resolution. To give you an example, we serve up about 200GB of images alone from one website. So it didn’t just speed up the website when we used Tinify CDN, it was speeding up that import process.”


  • Introducing Tinify’s Web Ultra, a new plan for compressing and converting unlimited images online.
  • It offers more possibilities compared to Web Pro.
  • Tinify’s Web Ultra allows unlimited image compressions and conversions, with a maximum upload size of 150MB (double the limit of Web Pro).
  • This is the perfect solution for users looking to convert their images to WebP, which significantly reduces image size compared to PNG and JPEG formats.