Image compression for high-traffic websites: How TinyPNG supports enterprise-level image optimization

George the Panda on September 18, 2024

High-traffic websites face unique challenges in maintaining performance and user experience. One significant aspect that can dramatically impact these factors is image optimization. This blog post explores how TinyPNG supports enterprise-level image optimization with its advanced features, including API integration, bulk processing capabilities, and an Image CDN.

The importance of image optimization

Images are essential for any website, especially for high-traffic blogs and e-commerce sites, where visual content is key in engagement and conversions. However, high-quality images often come with large file sizes, which can slow down your website. Slow loading times can lead to higher bounce rates and lower user satisfaction, ultimately affecting revenue.

Here’s why image optimization is crucial:

Improved load times: Optimized images load faster, which enhances the overall user experience and can positively impact your website’s search engine ranking.
Reduced bandwidth: Smaller image files mean less data transfer, which can reduce your hosting costs and improve website performance.
Enhanced SEO: Faster websites are favored by search engines, leading to better visibility and higher rankings.
Increased conversions: A faster, more efficient website leads to a better user experience, which can increase conversion rates and customer retention.

How TinyPNG supports enterprise-level image optimization

High-traffic websites need to efficiently optimize large volumes of images. This is where TinyPNG’s enterprise solutions come into play. Let’s explore the features and benefits that make TinyPNG an ideal choice for enterprise-level image optimization.

1. API Integration: Compress your images with TinyPNG’s API

TinyPNG offers robust API integration, making it easy to incorporate image optimization into your existing workflows. Tinify’s API allows you to automate the compression process, ensuring that all images uploaded to your site are optimized in real-time.

Key benefits of an image compression API:

Automation: Automatically compress images as they are uploaded, saving time and reducing manual effort.
Consistency: Ensure all images meet your optimization standards, maintaining quality and performance across your website, without the need to individually check each one.
Scalability: Handle large volumes of images effortlessly, making it ideal for high-traffic websites and large-scale operations.
Real-time optimization: Set up your API to automatically compress images as they are uploaded. This ensures that every image on your site is optimized without any manual intervention.
Custom workflows: Integrate the API with your content management and digital asset management systems to create custom workflows tailored to your needs.
Flexibility: The API supports various programming languages and platforms, making it adaptable to your existing tech stack.

Case study: Better user experience with Tinify’s image compression API

Websites that create ads can benefit from using an image compression API to improve ad performance and meet digital advertising standards by keeping high-quality visuals and reducing file sizes.

Adpiler and ResponsiveAds used Tinify’s API to enhance their digital content, leading to better performance and user experience. Adpiler integrated Tinify’s API to compress HTML5 ads, making them load faster and ensuring compliance with ad size requirements for platforms like Google. This integration improved the approval process and guaranteed quicker ad downloads without compromising quality.

Similarly, ResponsiveAds adopted Tinify’s API to manage the complex demands of ad compression, resulting in significant load time reductions, improved reliability, and consistent performance during peak traffic.

Key takeaway: A website that uploads hundreds of product images daily can set up the TinyPNG API to automatically compress these images upon upload. This ensures that all images are optimized for speed and quality, improving the overall user experience.

“The best part is that we don’t have to bother about it. We simply send an API request, receive the optimized images back, and know that they are compressed while maintaining their quality. This is fantastic because otherwise, we would have to develop our own solution, which isn’t our core business but certainly benefits our customers.”

Jorrit Baerends, Founder of Adpiler

2. Bulk processing capabilities: Compress, convert and resize with TinyPNG

High-traffic websites often deal with massive image libraries. Manually optimizing each image is not feasible. TinyPNG’s bulk processing capabilities allow you to compress hundreds or thousands of images simultaneously, streamlining your workflow and ensuring all your images are optimized efficiently. These features are available on both our online tool and API. Additionally, you can convert your images to JPEG, PNG and WebP. TinyPNG’s image compression API also allows users to resize and crop their images.

Key benefits of bulk image compression with TinyPNG:

Efficiency: Compress large batches of images quickly, freeing up time for other tasks.
Batch image optimization: Compress and convert thousands of images in a single batch, drastically reducing the time required for manual optimization.
Cost-effective: Reduce bandwidth and storage costs by minimizing the size of your image files.
Ease of use with TinyPNG’s online tool: A simple drag-and-drop interface makes bulk processing straightforward and user-friendly.
Integration with storage solutions for API users: Combine bulk processing with cloud storage solutions like Amazon S3 for seamless optimization and storage of large image libraries.

Case study: Large-scale image optimization with TinyPNG

Tul, a B2B marketplace app for construction materials in LATAM, faced issues with app speed and data transfer costs due to large image files. By integrating Tinify’s API for image compression, they improved app speed, reduced costs, and maintained high image quality, leading to increased user satisfaction.

Similarly, eD-ONLINE, a digital agency in Malaysia, reduced image sizes by 70-80% with Tinify’s Web Pro subscription, which gives them access to unlimited compressions through Tinify’s website. This optimization allowed them to efficiently handle high-volume projects with up to a thousand images daily, improving download times for image-heavy content, especially in rural areas with slow internet connections.

Key Takeaway: An e-commerce website with an extensive archive of images can use TinyPNG’s bulk processing to compress all existing images. This not only improves the load times for archived articles but also frees up storage space and reduces bandwidth usage. This helps ensure that all product images are optimized for speed and quality, enhancing the shopping experience.

“We handle a substantial number of images. For instance, in some of our active projects, we optimize around a thousand images per day. So we use Tinify extensively, especially in our e-learning projects, to reduce the size of image files.”

Chiang Loong Tan, Executive Director of eD-ONLINE

3. Image CDN: Image optimization and faster websites with Tinify CDN

High-traffic websites and platforms with lots of images often have trouble dealing with large amounts of high-quality visuals. It’s not practical to manually resize and compress each image. Image optimization is important, but there are other things to think about for keeping busy websites running smoothly. Using an Image CDN (Content Delivery Network) – such as Tinify CDN – is a helpful upgrade that makes sure images are delivered fast and stay high-quality. By using servers in different places, images are stored and sent to users from the closest server, cutting down on delays and making loading times much faster.

Key Benefits of an Image CDN:

Reduced latency: Improves performance by reducing latency and balancing load across servers.
Fast delivery: Quickly delivers images using a global network of servers.
Global distribution: Distributes images across multiple servers worldwide for faster access.
Automatic compression: Automatically compresses images as they are uploaded, saving time and reducing manual effort.
Optimization of static content: Optimizes other static content like JavaScript files and CSS stylesheets, enhancing overall website speed.
Caching static files: A CDN reduces server load by caching static files, thereby reducing the number of requests to your server.
Bandwidth costs: A CDN can lower bandwidth costs by serving cached files from edge servers.

Case study: How Tinify CDN speeds up high-traffic websites

STAFFLINK, an Australian digital solutions provider for the real estate industry, used Tinify CDN to speed up the delivery of high-resolution property images. This helped improve loading times on their real estate websites, making it better for potential homebuyers. By leveraging Tinify CDN, STAFFLINK streamlines the image delivery process for their clients. They now simply upload raw images to their Amazon S3 bucket and Tinify takes care of resizing and compression, eliminating the need for manual resizing efforts. This is especially important for real estate websites with high-resolution property images.

Immer, a Dutch web development company, also uses Tinify CDN to compress images and improve web performance. This allowed them to efficiently handle image-heavy websites and maintain high performance and user experience.

Key takeaway: An image CDN improves image-heavy websites by automatically compressing high-resolution images, leading to faster loading times and easier image delivery.

“We are very focused on performance because the websites we build have very large quantities of images and they have to be very high-resolution. To give you an example, we serve up about 200GB of images alone from one website. So it didn’t just speed up the website when we use Tinify CDN, it was speeding up that import process.”

Matt Neal, Project Manager at STAFFLINK

Conclusion

Optimizing images is essential for high-traffic websites. TinyPNG provides enterprise solutions for large websites, including API integration, bulk processing, and an Image CDN. Enhance your website’s performance, decrease load times, and enhance user experience with TinyPNG.

Ready to upgrade your image optimization? Discover TinyPNG’s enterprise solutions to transform your website into a fast, efficient, user-friendly platform.

[New feature] Custom Domain: Use your own domain name with Tinify CDN

George the Panda on February 5, 2024

We are excited to announce a new feature for Tinify CDN: custom domain. This allows Tinify CDN users to personalize their URL with their own brand (“example.com”), without having to include Tinify’s delivery domain (“tinifycdn.com”). This feature is now accessible for the Enterprise Plan due to high demand from businesses.

Why set up your own Tinify CDN custom domain?

A custom domain is important when using a Content Delivery Network (CDN) for the following reasons:

Branding and identity: By using a custom domain, you can maintain a consistent brand identity across your website or application. This reinforces your brand instead of using the CDN provider’s domain.
Trust and credibility: A custom domain enhances trust and credibility. Visitors are more likely to trust a website with a familiar and custom domain rather than one that appears to be served from a generic CDN domain.
SEO benefits: Having a custom domain can positively impact your search engine optimization efforts. Search engines may view content delivered from a custom domain as more legitimate and trustworthy.
Easy migration and switching CDNs: If you decide to switch CDN providers or make changes to your CDN setup, having a custom domain makes the process smoother. You can update your DNS records to point to the new CDN without changing your actual domain.

All in all, by setting up your own domain name with Tinify CDN, you can maintain your brand identity and provide a consistent experience for your users.

How to set up your own custom domain on Tinify CDN’s dashboard?

Here’s what you need to know about setting up your custom domain with Tinify CDN. You’ll need:

A CDN account with the Enterprise plan
A registered domain
A SSL/TLS certificate
Permission to modify the DNS records of your domain

To set up your own custom domain, you’ll need to obtain a valid TLS certificate for your domain. A Transport Layer Security (TLS) certificate is a digital certificate that authenticates and encrypts a website. The main purpose of a TLS certificate is to guarantee the privacy and integrity of data exchanged between the user and the website.

Nowadays a TLS certificate is required for normal web browsing. For instance, when using Google Chrome, if a website lacks a TLS certificate, visitors will be shown a warning message stating “this page is not secure”. In this way, users can easily identify secure websites and build trust. Moreover, search engines like Google consider TLS as a ranking factor. Websites with TLS certificates may receive a slight boost in search engine rankings, encouraging website owners to prioritize security measures.

To generate this certificate, you must choose a Certificate Authority (CA), which is an entity that issues digital certificates and is regarded as a trusted entity by all major browsers and operating systems – e.g Comodo (CA), DigiCert (CA).

Once you have it, you can set up your custom domain on Tinify’s dashboard by following these instructions. The final step, which involves configuring your DNS (Domain Name System), is also clarified in the provided guide. Essentially, you’ll have to replace “xxxxxx.tinifycdn.com” with your custom domain on the DNS settings of the dashboard of your domain registrar or DNS provider – e.g. GoDaddy, NameCheap, Gandi.

If you have any questions on how to set up your custom domain, reach out at support@tinify.com.

Why sign up for Tinify CDN’s Enterprise Plan?

If your website has slow loading times, increased traffic volume, large media files, or an international audience, implementing a CDN can be beneficial. CDNs improve website performance by reducing data travel distance and caching content in different geographic locations.

Without a CDN, a website relies on a single server and connection. This means that the further away users are from your location, the longer it takes for your content to load. However, with a CDN network, the website’s data is loaded from a server closer to the user, resulting in improved performance.

Tinify CDN stands out from other CDN providers because it is both an Image CDN and a Multi-CDN. This means that our CDN can compress images in real time, making your website faster without sacrificing quality. Additionally, we work with multiple Content Delivery Networks to ensure worldwide coverage and minimize potential downtimes.

The Enterprise plan gives you more bandwidth and support, with unlimited media library size, 1500 GB per month of bandwidth, and 10 sites included. This plan is specifically designed for high-volume websites and businesses.

“We are very focused on performance because the websites we build have very large quantities of images and they have to be very high-resolution. To give you an example, we serve up about 200GB of images alone from one website. So it didn’t just speed up the website when we use Tinify CDN, it was speeding up that import process.”

Matt Neal, Project Manager at STAFFLINK

How STAFFLINK improves real estate website performance with Tinify CDN

The main features of Tinify CDN include:

Advanced optimization: Tinify’s proven techniques automatically optimize your images.
Global content delivery: Deliver your content through multiple independent networks with servers near your users.
Redundancy: Tinify CDN can use failover mechanisms to redirect traffic when servers fail. If a server is unreachable or has problems, the CDN can send requests to another server, reducing downtime and ensuring uninterrupted service.
Instant configuration: Easily start serving optimized images regardless of how your website is built.
Secure by default: Connect via HTTPS for safe usage of your images on secure websites.
Simple resizing: Edit the image address to generate a different image size effortlessly.
Simple dashboard: Modify settings and track data usage conveniently with our user-friendly dashboard.

Still new to Tinify CDN? Visit Tinify CDN’s homepage and sign up for a 14-day trial, with no credit card details needed.

TL;DR

Tinify CDN now offers custom domains for users on the Enterprise plan.
This feature was highly requested by businesses who prefer using their own brand name in the URL instead of Tinify CDN’s domain.
This helps businesses maintain a consistent brand identity on their website or application, which is important for SEO and online credibility.
To set up your custom domain with Tinify CDN, you need an Enterprise plan account, a registered domain, a TLS certificate, and permission to modify your domain’s DNS records.

Customer story: Designing high-quality renewable energy websites with Tinify CDN

George the Panda on January 29, 2024

Evert Albers specializes in creating visual identities and websites for clients in the renewable energy sector. As a graphic and web designer with customers from various regions, ensuring an efficient user experience and fast website loading is crucial. With this, Tinify CDN became part of Evert’s workflow.

Key results:

Enhanced performance: By implementing Tinify CDN, Evert’s clients experienced better website performance, resulting in faster load times.
Global accessibility: The global server network of Tinify CDN ensured that users from various regions could access the websites with minimal latency, catering to Evert’s international clientele.
Technical Bridge: Evert’s non-technical background didn’t hinder his ability to optimize website performance. Tinify CDN provided a user-friendly solution that seamlessly integrated into his workflow.

Background: Tinify CDN’s first customer

Back in 2019, when the Tinify team started developing its CDN product, Evert was one of the first people testing the script that enabled faster website loading. While these days Tinify CDN is used by both technical and non-technical users, the initial focus was to ensure that everyone, from designers to developers, could effortlessly integrate Tinify CDN.

“I find myself in a position where I have to communicate between two worlds, design and development. CDN was already much connected with my own job as a web designer, so it was just a matter of adding the Tinify CDN prefix to my clients’ URLs.”
Evert Albers, freelance graphic and web designer

Seamless implementation ensures that Tinify CDN operates quietly in the background, just as it should. Evert mentions that when he adds a new website to his CDN dashboard, it becomes almost effortless for him: “For me, it’s very simple. It fits perfectly into the amount of knowledge that I have. It’s so straightforward that I often forget it’s there.”

Solution: Multi-CDN for international reach

Evert highlights that for customers with an international reach, access to Tinify CDN was an added benefit to his services:

“A lot of what I do is in English, and sometimes I have clients reaching out to me from Asia or the United States. Their audiences are mainly international, so instead of being totally dependent on one main server to deliver content across the world, CDN makes the content available faster by serving it from servers located in different geographical points.”
Evert Albers, freelance graphic and web designer

In addition to this, Tinify CDN is made up of multiple content delivery networks (i.e. Multi-CDN), which is especially relevant for international customers such as the ones Evert caters to.

By definition, a CDN is useful to reduce latency and ensure faster content delivery. It makes the website faster because it stores copies of the content on servers in different places, so when someone in Asia or the United States visits the site, they get the information from a server closer to them. This makes the website load quickly and work smoothly for everyone.

But as a Multi-CDN, Tinify CDN ensures that if one server has a problem, the others can still keep the website running, reducing the chances of it going offline. In simple terms, using multiple CDNs is a smart move for international websites because it ensures users have a fast and reliable experience, which is great for the websites’ reputation and popularity.

In addition, Evert highlights the dual benefits of implementing Tinify CDN. Not only does it tackle slow load times across the globe but also offers an effective image compression feature. As an example, Evert mentions its usefulness in reducing image file sizes for websites “with a lot of images to illustrate technical developments in renewable energy”.

Conclusion

Web designer Evert Albers uses Tinify CDN to boost website performance for international clients in niche industries such as renewable energy. By making the most of Tinify CDN’s image optimization features and worldwide server network, Evert enhanced his clients’ websites, resulting in quicker load times for international audiences, and improved user experience. This story shows how non-tech-savvy professionals can enhance their clients’ websites with minimal setup.

Tinify joins CDN Alliance and strengthens its position in the CDN industry

George the Panda on October 18, 2023

Tinify’s membership in the CDN Alliance showcases its commitment to the CDN industry and support for standardized practices.

Amersfoort – October 18, 2023 – Tinify, renowned for its image compression technology, proudly announced its membership in the CDN Alliance, an independent non-governmental organization dedicated to connecting and supporting the global CDN (Content Delivery Network) industry. This strategic move firmly establishes Tinify’s presence in the CDN market.

This development follows Tinify’s recent transition from its beta version to the final release of its CDN service, marking the beginning of a new era after two years of beta testing.

According to CTO Remco Koopmans, the decision to join is motivated by the CDN Alliance’s capacity to provide CDN industry players with a valuable opportunity to voice their ideas and be heard, which would otherwise be hard to accomplish without a central hub.

“CDN Alliance is well-known for its activities, which allows us to engage with CDN experts and actively collaborate with them as members of a community”, explained Koopmans.

This is particularly significant for Tinify, as it operates not only as an image CDN, offering image compression on the fly, but also as a multi-CDN, integrating multiple CDN providers into a single solution to ensure comprehensive global coverage. To this extent, effective communication with various CDN providers is pivotal to Tinify’s operations.

However, as COO Matthijs Plat pointed out, this can be challenging due to the varying standards and definitions employed by different CDN suppliers, making seamless integration into a unified solution a complex task. The CDN Alliance is actively addressing this issue by advocating for standardization and regulation.

“They are making progress in favor of standardization, and we are eager to be a part of these efforts,” said Plat.

CDN Alliance’s Chairman, Mark de Jong echoed this sentiment: “We are very excited with Tinify joining the CDN Alliance with their expert knowledge in image compression and multi-CDN. Looking forward to working with Tinify and other members on activities and in working groups in relation to CDN and Content Delivery.”

About Tinify

Tinify, also known as TinyPNG, is a company dedicated to improving website performance through image optimization. They are well-known as pioneers in image compression and have extended their services to include a high-speed Content Delivery Network (CDN) for optimal website delivery.

Contacts

Tinify

support@tinify.com

CDN Alliance

info@cdnalliance.org

Customer story: STAFFLINK improves real estate website performance with Tinify CDN

George the Panda on October 3, 2023

“We are very focused on performance because the websites we build have very large quantities of images and they have to be very high-resolution. To give you an example, we serve up about 200GB of images alone from one website. So it didn’t just speed up the website when we use Tinify CDN, it was speeding up that import process.”
Matt Neal, Project Manager at STAFFLINK

STAFFLINK is a leading Australian company that provides digital solutions for the real estate industry. With a dedicated team of professionals, they help real estate professionals improve property management operations and increase productivity.

In the online world of real estate, a big challenge is cramming in tons of high-resolution images for potential house buyers to view. Unfortunately, these images that are large in size contribute to sluggish website performance – imagine eager visitors seeking their dream home, only to be met with the frustrating spinning loading icon. To conquer this challenge, STAFFLINK uses Tinify CDN to build faster real estate websites.

Key results:

Efficient image handling: With Tinify CDN, STAFFLINK optimizes their clients’ image delivery process. Instead of manually resizing images for various screen sizes, they now upload raw images to their Amazon S3 bucket and let Tinify handle resizing and compression. This streamlined approach reduced manual efforts and improved efficiency.
Faster website load times: By serving optimized images through Tinify CDN, STAFFLINK significantly improved the loading times of their clients’ websites. This enhancement is particularly crucial for real estate websites, where high-resolution property images are integral to the user experience.
Simplified workflow: STAFFLINK no longer needed to spend time on image compression and resizing, allowing their developers to focus on other aspects of website development and optimization.
Cost-effective solution: Tinify CDN’s competitive pricing structure appealed to STAFFLINK as the initial pricing tier provided an affordable entry point, making it feasible for them to scale their usage as needed.

Background: Looking for efficient image delivery

STAFFLINK’s project manager Matt Neal explained that uploading and storing images on Amazon S3 prompted them to explore the need for a reliable Content Delivery Network (CDN) to optimize image delivery. During their search, Tinify CDN came up as a solid option:

“I’ve been using Tinify’s website to compress images since 2014. It does a really good job, it’s fast and free. Then I came across Tinify CDN when I was looking for alternatives to serving large amounts of high-resolution images.”

According to Matt, Tinify CDN was exactly what the team was looking for – it had the usual characteristics of a CDN while offering the option to compress and resize images on the fly:

“Our property listing pages typically present around 30 high-resolution images each. If we served them in their raw format, we’d literally have about 100 MB worth of images on one single page load. That’s just not possible.”
Matt Neal, Project Manager at STAFFLINK

Solution: Implementing Tinify CDN to automate image resizing and compression

Before implementing Tinify CDN, managing hundreds of property uploads involved a time-consuming process of resizing and compressing images:

“It’s a very long process dealing with hundreds of properties a day. Before, we’d wrestle with downloading, converting, resizing – you name it – so we were able to cut all that out. The first load might have a tiny delay as Tinify CDN works its compression magic, but all the heavy lifting is on its end, not ours.”

With an Image CDN like Tinify’s, STAFFLINK streamlined its image processing workflow, resulting in a significant speed boost in page loads. They solved the challenges tied to handling large images by automatically serving compressed, properly sized visuals. According to Matt, this is a “pretty big deal”:

“We are very focused on performance because the websites we build have very large quantities of images and they have to be very high-resolution. To give you an example, we serve up about 200GB of images alone from one website. So it didn’t just speed up the website when we use the CDN, it was speeding up that import process.”
Matt Neal, Project Manager at STAFFLINK

In addition, Matt says that Tinify CDN stands out from other providers due to its straightforward configuration. While considering alternatives, he found that many were either too complex or restrictive in terms of customization: “I spent maybe 30 minutes to an hour trying to get another CDN to work. And there were a whole bunch of issues. So then I went with Tinify, I tested it and it worked straight away.”

Conclusion

STAFFLINK, an Australian digital solutions provider for real estate, implemented Tinify CDN to automatically resize and compress hundreds of their clients’ property images. This results in quicker website loading times for STAFFLINK’s clients, positively impacting the experience of potential homebuyers. For STAFFLINK, Tinify CDN allowed them to simplify their workflow with just a few clicks, saving them from the trouble of resizing and compressing images using many time-consuming tools.

Need a way to make your image-heavy website load faster? Give Tinify CDN a try with our free trial!

Customer story: Web dev company Immer’s outstanding web performance with Tinify CDN

George the Panda on September 19, 2023

“Performance is more and more important for our clients, and by using Tinify CDN’s services we are able to get outstanding performance scores”
Michael Mol, Founder of Immer

Immer, a Dutch-based web development company, specializes in creating online platforms and websites primarily using Drupal’s content management system. The company’s core goal is to optimize website performance and deliver a seamless user experience. With this, it was a no-brainer for them to explore various Content Delivery Network (CDN) options, and ultimately sign-up for Tinify CDN.

Key results:

Simple configuration: Tinify CDN requires minimal technical changes, making it suitable for a small team like Immer. With it working quietly behind the scenes, Immer’s team of 10 employees can focus on other aspects of web development without investing time in complex setup and maintenance.
PNG and WebP format support: Tinify CDN stands out by compressing images on the fly, reducing file sizes by up to 80% without noticeable quality loss. At first, its focus on PNG compression was a crucial factor for Immer, and later, when they made the switch to WebP, they found it just as advantageous.

Why implement a CDN

In short, a CDN ensures that users around the world experience reduced latency and faster content delivery without any delay. This is possible because a CDN speeds up online content by delivering it from a network of servers located closer to the end user – the shorter the distance that data has to travel, the better. In this way, implementing a CDN is an easy way to improve website performance, as it requires minimal technical changes to configure it, and performance gains can be seen immediately.

Immer’s founder Michael Mol explains that the company considered factors such as pricing, features, and support for their technical requirements when looking at CDN options. While there were other alternatives available, Immer was already familiar with Tinify’s image compression services, which they had previously tried out for free. Eventually, this was the defining factor for their choice:

“Obviously, we looked at alternatives, even free and cheaper options, but Tinify CDN had some great support for PNGs which sparked our interest.”
Michael Mol, Founder of Immer

Tinify CDN sets itself apart from other options by not only enhancing load times but also compressing images on the fly. For a company like Immer, this was important as they also build websites that are image-heavy. When using PNGs, which are typically larger than other image formats, the ability to upload and automatically display the compressed versions of the original images guarantees an even more optimized website. This is done by reducing the file size by up to 80% with unnoticeable changes in quality.

For Michael, this feature is particularly useful for one of their customer segments: “For instance, we have customers in publishing, and these websites can have a lot of images, which compromises how fast a website loads for people who visit it. That’s where Tinify CDN comes in.”

Tinify CDN’s simplicity

Michael says that even though they didn’t have specific benchmarks, they noted instant improvements on website speed. Furthermore, as the team switched to using WebP – a next-gen format that reduces file sizes by up to a third compared to JPEG and PNG images – Michael highlighted the fact that Tinify CDN could compress this format even further.

Nonetheless, on day to day, Tinify CDN is but an unassuming cog in Immer’s machine, working quietly behind the scenes. For a small team like Immer, made up of 10 employees, it is important to not waste time on complex configurations. For Michael, simplicity is key:

“That’s what we expected from Tinify as well: it should just work, running in the background.”
Michael Mol, Founder of Immer

Does your team value simplicity? Read more about how you can improve your company’s website speed with just a few clicks here.

Conclusion

Tinify’s reputation for effective image compression and the unique benefit of supporting PNG compression were key factors in Immer’s decision-making process. For this web development company, Tinify CDN’s ability to improve web speed, coupled with efficient image compression and support for new formats like WebP, has been useful in maintaining their website performance.

Clear the confusion about Image CDN: Answering 4 essential questions

George the Panda on March 31, 2023

Much like everybody else these days, the Tinify team has been obsessed with ChatGPT to answer the most pertinent – and sometimes not so much – questions. So, when we asked this AI tool if CDNs – in particular Image CDNs – are popular, we got in return: “yes, they are very popular”.

However, our personal experience tells us that being popular doesn’t mean that everybody understands it well. In fact, over the past couple of weeks, we’ve been interviewing some of our users only to realize that CDN is still a foreign concept to some of them.

In today’s blog post, we asked our developers’ team to answer some of the users’ doubts about CDN. By the end of it, you should be able to assess if your website needs one and if Tinify CDN meets your needs.

Should you use a CDN?

“I think I should use a CDN – but I’m not sure.”

This one goes for the ones that have heard about CDN but can’t fully grasp its benefits. By now, you probably already know that a CDN improves the performance and speed of online content by delivering it from a network of servers located closer to the end user. In practice, this improves the load times of web pages, images, videos, and other types of content, which is great for visitors. But, does your website need more improvement?

The long answer to this question is as follows: if your website has slow loading times, high traffic volume, or large media files, then you probably need one.

A CDN reduces the distance that data has to travel, which works perfectly when you have users who are located far away from your server, by caching your content in different geographic locations and thus reducing the amount of time it takes for the content to load.

Even if you aren’t focused on an international audience, a CDN helps to offload your server by caching and distributing the load across multiple edge servers, which in return avoids downtime and reduces bandwidth costs.

The short answer is simpler, though. If you think you should use a CDN, you’re probably right. It can’t hurt to give it a try, since the benefits of using one are clear.

Now, the question is, out of all CDNs out there, which one is right for you?

If you got here because you already compress your images, it means that you should take a look at Image CDNs. Unlike other CDNs, Image CDNs are designed to handle image-heavy websites – e.g. photography and design portfolios, as well as blogs and e-commerce.

Large image files are one of the main reasons for a slow website and ultimately, this hurts your SEO. For some, resizing and compressing images isn’t enough to improve their website speed, and the missing puzzle might be to host images on a CDN.

In addition, it’s important to remember that incorporating effective SEO strategies not only improves search engine rankings but also enhances user retention. This is because a website with a faster loading speed reduces bounce rates, which is the percentage of visitors who leave the website without exploring beyond the initial page. Put differently, if your website is swift and easy to navigate, not only will it receive recognition from search engines, but it will also increase the likelihood of users reading your content and taking action to make a purchase.

The main advantage of an Image CDN is that it distributes content over servers around the world, which means that it offloads the work of serving images from the main server. But more than this, an Image CDN gives you other advantages related to image handling, such as the ability to automatically optimize and resize images on the fly.

This is what Tinify CDN is all about. As an Image CDN provider, we offer a compression algorithm that delivers the same results as Tinify’s website and API. Additionally, our content distribution servers enable even faster website speeds.

For website owners with regional or global audiences, it is worth noting that Tinify CDN is a Multi-CDN, so instead of relying on one CDN provider, we work with different Content Delivery Networks that ensure great coverage around the world. In practice, this means that we analyze which CDN has the fastest server to the user or offers the best response time. It’s important to note that relying on a single CDN provider may not provide optimal coverage worldwide, as they may not have servers in every country or region. However, by combining multiple CDNs, the likelihood of achieving excellent global coverage increases, allowing you to cater to the performance requirements of every visitor.

When considering costs, Tinify CDN starts with a basic plan of 15$ (best for personal websites and blogs) but we give users the chance to try it for free for two weeks, with no payment details required.

Try Tinify CDN for free

In the end, how to understand if it was worth signing up for a CDN?

You should be able to evaluate if acquiring a CDN makes your life and the performance of your website better. Here are some ways to measure this:

Website Speed: Measure website speed before and after implementing a CDN using tools like Google PageSpeed Insights or WebPageTest. If there is a significant improvement, then signing up for a CDN was worth it.
User Experience: Track user behavior using tools like Google Analytics to see if there is an increase in user engagement, such as longer time on site, lower bounce rates, and increased conversions, as well as an increase in traffic from different regions. If there is an improvement in user experience, it might be due to a faster website.
Server Load: A CDN reduces server load by caching static files, reducing the number of requests to your server. If you see a decrease in server load, then signing up for a CDN was worth it.
Cost Savings: A CDN can reduce bandwidth costs by serving cached files from edge servers. If you see a decrease in bandwidth usage, then a CDN was a good investment.

Is your current CDN the smartest way to go?

“I already use a CDN… But optimize my images first with Tinify.”

During our user interviews, we found that some API and Web Pro users accustomed to compressing images are unfamiliar with Tinify CDN and use other Image CDN providers to speed up their websites. We recognized that this adds unnecessary complexity to their workflows, which could be streamlined if they switched to Tinify CDN.

For example, we came across instances where customers were compressing images with our free drag-and-drop tool and then synchronizing them with some other CDN provider. Another user was compressing images with Tinify API but optimizing their website with different tools and CDN providers. While this may not be a significant inconvenience for a few images, it can become a hassle for multiple images that require different versions and design tweaks.

Tinify CDN provides a solution to streamline this process by eliminating the need to download, compress, and upload images again. By continuously uploading the latest pictures, users can automatically display the most compressed version of their images to their website visitors.

So, ask yourself: should I continue using my existing CDN which adds extra steps to my workflow, or can I switch to a more efficient CDN to save time?

Tinify CDN: Automatically compress your images

If this speaks to you, consider signing up for Tinify CDN. With it you have access to:

Automatic image optimization: Tinify CDN compresses images on websites, reducing file size by up to 80% for faster loading and less bandwidth consumption.
Resizing made easy: Users can change the width, height, and aspect ratio of images through the URL, automatically cropping away uninteresting parts.
Optimizing more than images: Tinify CDN can optimize static content, JavaScript files, and CSS stylesheets without requiring any changes from the user.
Easy integration: Tinify CDN can be easily integrated into existing websites and applications using plugins or APIs.

Why not begin your free trial today? 🐼

Try Tinify CDN for free

TL;DR

Despite being popular, some people still don’t understand if they need a CDN.
If your website has slow loading times, high traffic, or large media files, an Image CDN could be helpful.
If you already resize and compress images, Tinify CDN might be the way to go, since it offers a compression algorithm for images and content distribution servers to boost website speed.
But long story short, if you think you might need one, you might as well give it a try – we offer a two-week trial, with no payment details necessary!
Lastly, if you already have a CDN that doesn’t automatically compress images, consider if you should switch to an Image CDN like Tinify CDN.

How to install Tinify CDN on your WordPress website

George the Panda on February 14, 2023

This blog post will walk you through the process of installing Tinify CDN on your WordPress website. It only takes a few minutes and you have the chance to try it out for 14 days with no credit card details required. By the end of this, your website will become faster and perform better for users!

One of the main advantages of using a WordPress website is the user-friendly interface that makes it perfect for both beginners and advanced users to manage their websites. Whether you have a small personal blog or a large enterprise website, WordPress allows you to scale your website by adding new content and integrate third-party services to extend the functionality of your website as your requirements evolve.

This is how WordPress users can easily compress their images with our popular TinyPNG plugin to make their website faster on the go. But besides this, if you’re a WordPress user looking for even faster page load speeds, you can also take advantage of Tinify CDN – it only takes a few clicks!

Long, story short: Why use a CDN?

Is your WordPress website suffering from slow loading times? Or has your traffic volume increased? Does it contain large media files throughout its pages? Do you have an international audience? If you replied yes to any of these questions, then implementing a CDN is likely beneficial.

CDNs improve website performance by reducing data travel distance and caching content in various geographic locations. A website that doesn’t use a CDN is dependent on a single server, in a single connection. This means that the further the users are from your location, the longer it takes for your content to load.

For example, when a person somewhere in Europe visits a website located in the US, the data has to travel a very long distance through servers, which consequently adds up to a longer loading time. However, when a website uses a CDN network, the data of the website will be loaded from a server closer to the user – in this case, somewhere in Europe. This drastically improves the performance of your website.

Tinify CDN is both an Image and Multi-CDN. This means two things: firstly, our CDN offers the ability to compress on the fly. Large images become the smallest size possible with no loss in quality, and this change, invisible to the eye, makes your website automatically faster. Secondly, we work with multiple Content Delivery Networks which ensures the greatest possible global coverage.

1. Sign-up for Tinify CDN’s trial

Screenshot - Try Tinify CDN 14 days for free

Visit the Tinify CDN website and sign-up for an account. We give users the chance of trying it for free for 14 days, so no credit card details are required. You just need to provide your email address and website url.

If you’re already a Tinify user, you can also sign-up for a trial on your dashboard by clicking on the “CDN” link on the side-bar.

2. Obtain your Tinify CDN endpoint

After signing-up, you’ll get a welcome email so you can log-in to your Tinify account. Once you do it, you can access your CDN dashboard. There, you’ll find your CDN endpoint, which looks like this: “https//xxxxx.tinify.com”. This is a sort of personal “configuration code” that allows you to connect your WordPress website to Tinify CDN. Copy this CDN endpoint as you’ll need it later.

3. Download the WordPress CDN plugin “CDN Enabler”

Screenshot - Download CDN Enabler WordPress plugin

Go to your WordPress dashboard and click on the “plugins” option on the side-bar. To configure a CDN in WordPress, you’ll need to download a plugin such as CDN Enabler.

4. Configure the CDN on your WordPress account

Screenshot - Configure your CDN Enabler in "Settings"

After installing and activating the plugin, click on “Installed Plugins” on the side-bar and select the “Settings” under the CDN Enabler plugin.

Screenshot - Copy your CDN Hostname to your WordPress

This will lead you to another page where you’ll see a field called “CDN Hostname”. Copy your Tinify CDN endpoint into this field. The last step is simply to click on the button “Save Changes”. That’s it!

How do you verify if Tinify CDN is working on your WordPress website?

Screenshot - Validate Tinify CDN by looking at the source code of one of your images

After enabling the CDN, visit your website and inspect the source code of the page. Look for the URLs of your static assets, such as CSS files, JavaScript files and, of course, images. If the URLs of those assets contain the Tinify CDN domain, it means the integration has been successful!

Watch the instructions video:

Choose one of the 3 Tinify CDN plans

Once you’re done with your 14-days trial, you can sign-up for one of our plans: Basic, Business and Enterprise. The basic subscription is made for personal websites and blogs, while the business plan caters to professional and e-commerce websites. If you have specific business needs and demand more support, you can contact us so we can create a tailored enterprise plan for you.

Do you have any questions about Tinify CDN or its implementation? Shoot us an email at support@tinify.com.