Customer story - Tinify Blog

Customer Story: Marketing Consultant Rachael Woods upgrades to Web Ultra for easy bulk image compression

George the Panda on June 28, 2024

“For me, the convenience of TinyPNG is invaluable. The functionality and speed of the tool are fantastic, and while there are other ways to achieve a 70% reduction in image size, TinyPNG is the easiest and fastest method I’ve found. Plus, it doesn’t alter the image file names, which is a huge plus for maintaining SEO integrity.”
Rachael Woods, marketing consultant and owner of Woods MarCom

Rachael Woods, a marketing consultant and owner of Woods MarCom, a marketing agency in Northwest Washington, specializes in various digital marketing tactics, including paid ads and search engine optimization (SEO). She uses Tinify’s Web Ultra subscription to optimize images for her clients’ websites by bulk compressing and converting them to WebP online.

Key results

Bulk image compression: Rachael finds it convenient to use Tinify’s Web Ultra for batch-processing images. It allows her to upload and compress multiple images simultaneously, saving her valuable time.
Simple functionality: Rachael appreciates Tinify’s Web Ultra because of its simple and user-friendly interface, which is why she decided to use TinyPNG in the first place.
Retention of file names: Unlike other tools, Tinify retains the original file names of the images, which helps preserve her SEO efforts.
High-quality compression: Additionally, Tinify’s algorithm ensures high-quality compression by reducing file sizes without compromising image quality.

Background: Searching for a bulk image compressor

Through her expertise in SEO and website audits, Rachael noticed that many websites she worked on had large images that slowed down load times. As a result, she had to come up with a solution to enhance website performance by optimizing images efficiently:

“I conduct website audits, and one common issue I find is that images are often too large, slowing down load times. Keeping images optimized is increasingly crucial, especially as mobile usage grows. This is a core part of my work, whether I’m building SEO-optimized infrastructure or helping clients optimize theirs.”

Rachael discovered that Tinify’s drag-and-drop image compression tool was a perfect fit for her needs:

“What I love about TinyPNG is that I can upload a whole batch of images, have them processed together, and then download them all at once. I’ve tried other tools that offer many features, but they’re not as convenient for batch processing. I often need to compress multiple images quickly, and other tools usually require you to do it one at a time, and I don’t have time for that.”
Rachael Woods, marketing consultant and owner of Woods MarCom

Solution: Tinify’s Web Ultra for improved image optimization workflow

Rachael liked TinyPNG’s simplicity and efficiency, so she upgraded to the Web Ultra subscription to optimize larger files and more images:

“Initially, I used the free version, but I upgraded about three to six weeks ago because my needs grew. I had a project for a contractor with a mix of phone photos and high-resolution images from a photographer. I resized the images in Adobe, exported them, and then used TinyPNG to compress them in bulk. This workflow, from Adobe to TinyPNG, saves me a lot of time—just a few minutes instead of processing each image individually.”
Rachael Woods, marketing consultant and owner of Woods MarCom

In addition, Rachael uses Web Ultra’s image converter to convert her clients’ images to WebP format whenever she can, as this new next-gen format loads much faster on the web. “I only started using WebP in the past year and a half, and that’s when I discovered your tool,” she said.

Rachael also mentioned that she primarily uses WebP format on websites like WordPress. But while WordPress easily integrates WebP, this is not the case for other content management systems. In those, Rachael sticks to more universal formats like PNGs and JPEGs to ensure wider accessibility. This is why compressing images is crucial for her work.

Moreover, as an SEO strategist, Rachael appreciates that the file names remain intact, which is crucial for SEO: “TinyPNG keeps the original names of images, which is convenient because some tools tend to modify the names when downloaded.”

She explained that altering file names, as some tools do, can hinder SEO efforts by adding irrelevant titles or adjusting them. Maintaining original file names ensures that each image is optimally named with relevant keywords, enhancing SEO performance.

With Tinify’s Web Ultra, Rachael Woods has streamlined her workflow, effortlessly handling large batches of images thanks to the tool’s user-friendly interface and bulk processing capabilities. This ensures quick and efficient website loading, improved SEO and user experience for her customers’ websites. In her words, “I really appreciate how straightforward TinyPNG is. You just open it up, drop your files, and you’re done.”

Conclusion

Rachael Woods is an SEO marketing consultant who uses Tinify’s Web Ultra subscription to optimize images for her clients’ websites. She finds it extremely valuable due to its convenience, speed, and high-quality compression, all without changing file names. With the tool’s ability to process multiple images at once, Rachael is able to save time. This efficient workflow not only improves website performance but also ensures SEO integrity is maintained.

Customer story: Designing high-quality renewable energy websites with Tinify CDN

George the Panda on January 29, 2024

Evert Albers specializes in creating visual identities and websites for clients in the renewable energy sector. As a graphic and web designer with customers from various regions, ensuring an efficient user experience and fast website loading is crucial. With this, Tinify CDN became part of Evert’s workflow.

Key results:

Enhanced performance: By implementing Tinify CDN, Evert’s clients experienced better website performance, resulting in faster load times.
Global accessibility: The global server network of Tinify CDN ensured that users from various regions could access the websites with minimal latency, catering to Evert’s international clientele.
Technical Bridge: Evert’s non-technical background didn’t hinder his ability to optimize website performance. Tinify CDN provided a user-friendly solution that seamlessly integrated into his workflow.

Background: Tinify CDN’s first customer

Back in 2019, when the Tinify team started developing its CDN product, Evert was one of the first people testing the script that enabled faster website loading. While these days Tinify CDN is used by both technical and non-technical users, the initial focus was to ensure that everyone, from designers to developers, could effortlessly integrate Tinify CDN.

“I find myself in a position where I have to communicate between two worlds, design and development. CDN was already much connected with my own job as a web designer, so it was just a matter of adding the Tinify CDN prefix to my clients’ URLs.”
Evert Albers, freelance graphic and web designer

Seamless implementation ensures that Tinify CDN operates quietly in the background, just as it should. Evert mentions that when he adds a new website to his CDN dashboard, it becomes almost effortless for him: “For me, it’s very simple. It fits perfectly into the amount of knowledge that I have. It’s so straightforward that I often forget it’s there.”

Solution: Multi-CDN for international reach

Evert highlights that for customers with an international reach, access to Tinify CDN was an added benefit to his services:

“A lot of what I do is in English, and sometimes I have clients reaching out to me from Asia or the United States. Their audiences are mainly international, so instead of being totally dependent on one main server to deliver content across the world, CDN makes the content available faster by serving it from servers located in different geographical points.”
Evert Albers, freelance graphic and web designer

In addition to this, Tinify CDN is made up of multiple content delivery networks (i.e. Multi-CDN), which is especially relevant for international customers such as the ones Evert caters to.

By definition, a CDN is useful to reduce latency and ensure faster content delivery. It makes the website faster because it stores copies of the content on servers in different places, so when someone in Asia or the United States visits the site, they get the information from a server closer to them. This makes the website load quickly and work smoothly for everyone.

But as a Multi-CDN, Tinify CDN ensures that if one server has a problem, the others can still keep the website running, reducing the chances of it going offline. In simple terms, using multiple CDNs is a smart move for international websites because it ensures users have a fast and reliable experience, which is great for the websites’ reputation and popularity.

In addition, Evert highlights the dual benefits of implementing Tinify CDN. Not only does it tackle slow load times across the globe but also offers an effective image compression feature. As an example, Evert mentions its usefulness in reducing image file sizes for websites “with a lot of images to illustrate technical developments in renewable energy”.

Conclusion

Web designer Evert Albers uses Tinify CDN to boost website performance for international clients in niche industries such as renewable energy. By making the most of Tinify CDN’s image optimization features and worldwide server network, Evert enhanced his clients’ websites, resulting in quicker load times for international audiences, and improved user experience. This story shows how non-tech-savvy professionals can enhance their clients’ websites with minimal setup.

Customer story: Tinify’s API helps Adpiler simplify ad approvals for creative agencies

George the Panda on January 15, 2024

Adpiler is a solution dedicated to streamlining ad approval processes for creative agencies. It allows them to receive feedback and manage approvals in one tool, eliminating the need for multiple email versions and cumbersome zip attachments. To further provide a seamless experience for their clients, Adpiler integrated Tinify’s image compression API to enable them to download and preview HTML5 ads already compressed, contributing to faster loading times.

Key results:

Importance of image compression for ads: Smaller ads load faster, contributing to better performance and user experience. Additionally, ad networks like Google impose file limitations, making optimization crucial.
Savings and performance improvements: With Tinify’s API seamlessly integrated, Adpiler improved performance and load times for optimized banners.
User-friendly integration with Tinify’s API: Adpiler highlighted the ease of integration, reliability, and the advantage of not having to worry about the complexities of image optimization.

Background: Users asked for Tinify’s image compression integration

Adpiler’s founder Jorrit Baerends explains that Tinify was already on their radar, thanks to some customers who were already compressing approved ads. Ultimately, it was these customers who advocated for the integration:

“They requested that we integrate Tinify into our platform to avoid the hassle of going through separate optimization steps. It made perfect sense to us, so we made it happen. Now, our users can upload their HTML5 ads to Adpiler, and during the process, they have the option to optimize the PNG and JPEG files. It’s not mandatory, but it’s a convenient feature that saves them time and ensures their ads are optimized.”
Jorrit Baerends, Founder of Adpiler

One of the main advantages of image optimization for ads is the improvement in load times. The smaller the ad file size, the faster it will load, benefiting both performance and user experience. Additionally, ad networks like Google have file size limitations, such as a maximum of 150 KB. By optimizing images, advertisers can ensure their ads meet these limitations and avoid any issues.

Using Tinify’s API: Easy integration to complement Adpiler’s solution

Adpiler has been on Tinify’s API corporate plan since 2020, a tailored subscription with a fixed price for companies that compress on average thousands of images per month. Jorrit highlighted the simplicity of the integration process, the reliability of the API, and the advantage of not having to worry about the complexities of image optimization, which isn’t their primary business focus:

“The best part is that we don’t have to bother about it. We simply send an API request, receive the optimized images back, and know that they are compressed while maintaining their quality. This is fantastic because otherwise, we would have to develop our own solution, which isn’t our core business but certainly benefits our customers.”
Jorrit Baerends, Founder of Adpiler

In the future, Adpiler will integrate Tinify into their social ad mockup generator, optimizing images for ads on Facebook, Instagram, and other social networks. Jorrit concluded that with “a quick and easy integration”, Adpiler efficiently compresses customers’ ads, adding value to their solution and making it the go-to choice for digital agencies seeking to save time in ad approvals.

Conclusion

To enhance user experience, Adpiler seamlessly integrated Tinify’s image compression API. This integration enables creative agencies to effortlessly manage and download ads already compressed. By reducing image sizes, ads load faster, solving advertisers’ worries about file size optimization from the get-go.

Are you concerned about meeting ad size requirements? Give Tinify’s API a try and take advantage of our offer of 500 free monthly compressions.

Customer story: eD-ONLINE speeds up e-learning content with Tinify’s Web Pro

George the Panda on December 12, 2023

“Tinify helps users download content much faster. When we shrink image sizes by 70 to 80 percent, it really helps people in areas where internet connectivity isn’t as good as in urban areas.”
Chiang Loong Tan, Executive Director of eD-ONLINE

eD-ONLINE is a digital agency specializing in e-learning, gamification, corporate communication, and entertainment in Malaysia. They offer services across various platforms, including websites, desktops, thumb drives, and intranets. With a significant focus on e-learning, they often face the challenge of delivering image-heavy content over these platforms. To address this, eD-ONLINE subscribed to Web Pro, Tinify’s image compression online tool.

Key results

Improved download times: By integrating Tinify into their workflow, eD-ONLINE saw remarkable improvements in download times for their e-learning content. Image file sizes were reduced by up to 70% to 80%, making the content accessible even in rural areas with slow internet connections.
Efficient handling of high volume: With projects involving up to a thousand images per day and tens of thousands each month, Tinify’s service made image compression accessible, saving time and resources for eD-ONLINE.

Background: Enhancing download speeds through image compression

As eD-ONLINE expanded its services and created increasingly image-rich e-learning content, the need to optimize images for faster loading times and reduced bandwidth consumption became evident. Many of their clients’ users, especially in rural areas, faced slow or unreliable internet connections. To maintain a seamless learning experience, it was crucial to ensure that image file sizes were as small as possible.

Chiang Loong Tan, the Executive Director of eD-ONLINE, came across Tinify while looking for the perfect image compression solution:

“A few years back we had a particular e-learning project involving all public schools in Malaysia, including those in rural areas where the internet at the time was quite slow. So we needed to compress our images in order to reduce the time it took visitors to download this content.”

Solution: Tinify’s Web Pro for easy content download and better user experience

Tinify stood out as the most suitable option to address their specific needs. The service offered an efficient way to compress images, reducing their file sizes while maintaining quality.

“We handle a substantial number of images. For instance, in some of our active projects, we optimize around a thousand images per day. So we use Tinify extensively, especially in our e-learning projects, to reduce the size of image files.”
Chiang Loong Tan, Executive Director of eD-ONLINE

Tan says that Tinify has made a significant difference in their projects. He used a recent initiative as an example, which involved downloading an e-learning package for iPads across the APAC region, known for its different internet speeds. According to him, Tinify’s image compression played a vital role in ensuring smooth access to content, regardless of the location:

“Tinify helps users download content much faster. When we shrink image sizes by 70 to 80 percent, it really helps people in areas where internet connectivity isn’t as good as in urban areas.”
Chiang Loong Tan, Executive Director of eD-ONLINE

Tan ends by saying that Tinify has improved user experience and made content distribution more seamless for eD-ONLINE by helping them deal with slow internet and huge image files. In his words, “We’re very satisfied with Tinify, and it has become an essential tool for our image optimization needs”

Conclusion

eD-ONLINE‘s success in optimizing e-learning content with Tinify demonstrates the tangible benefits of image compression. By addressing the challenge of slow internet connections and large image files, eD-ONLINE has enhanced the accessibility of its content, resulting in improved user experiences, particularly in rural areas. As they continue to expand their services, Tinify remains a valuable partner in ensuring efficient content delivery.

Is the combination of sluggish internet speed and oversized images causing roadblocks for your business? Embrace efficiency by compressing your images using Tinify’s Web Pro or API, or step into the fast lane with Tinify CDN.

Customer story: Web development agency TheGuy optimizes websites with Tinify’s Web Pro

George the Panda on November 28, 2023

“I found that Tinify’s Web Pro worked exceptionally well for our needs. It just became a part of our workflow.”
Guy Walder, Founder of TheGuy

TheGuy is a web development provider offering a wide range of services from complex web development to custom web-based software solutions. As a company dedicated to delivering high-performance websites and systems, they signed up for Tinify’s Web Pro subscription to compress images, consequently enhancing website loading speeds for their clients.

Key results

Loading time reduction: Tinify’s Web Pro subscription significantly decreased website loading times for TheGuy’s clients.
Integration into workflow: Tinify seamlessly integrated into TheGuy’s workflow since 2017, becoming a fundamental part of their toolkit for web development and image optimization.

Background: Stumbling upon Tinify’s image compression tool

TheGuy was founded by Guy Walder, an engineer and developer with a background in managing information systems, and over time, the company expanded to twelve more people.

As TheGuy delved into more complex web development projects, they learned that optimizing images was a crucial aspect of enhancing website performance, particularly for clients with extensive content and numerous images:

“Image optimization wasn’t something I knew about from the start. It was a client who pointed out the need for website optimization. One of the main issues we identified was image size and weight. While exploring solutions, I stumbled upon Tinify, and I was immediately impressed by its capabilities.”
Guy Walder, Founder of TheGuy

Tinify’s drag-and-drop image compression tool impressed Guy with its capabilities, and he decided to sign up for Web Pro, a yearly subscription with limitless compressions. They have been using it since 2017: “I found it worked exceptionally well for our needs. It just became a part of our workflow.”

Solution: Tinify’s role in image optimization and website performance

TheGuy adopted a comprehensive approach to image optimization, recognizing its often underestimated importance among customers:

“It’s challenging to persuade clients to invest the time in image optimization. Although we highly recommend uploading appropriately sized images, many clients continue to upload large, high-resolution images unnecessarily. This leads to slower loading times, lower Page Speed scores, and negatively impacts user experience.”

This is why, before launching any website or system, they perform a thorough optimization process. This includes optimizing both PDF and image files. They use Tinify to compress images and then convert them to the WebP format. This meticulous process ensures that their client’s websites load quickly.

“Every instance of using Tinify has resulted in improved performance. Loading times have significantly decreased, with some extreme cases of websites going from a 20-second load time to just 2-3 seconds. While Tinify plays a role in this improvement, it’s also a combination of clean and scrupulous coding practices and other optimization tools like WP Rocket and Lightspeed”.
Guy Walder, Founder of TheGuy

Conclusion

In 2017, TheGuy, a digital solutions provider, opted for Tinify’s Web Pro subscription to compress images. They assist clients in optimizing their websites, specifically addressing problems related to oversized images. Tinify is a crucial tool in their arsenal, contributing to substantial improvements in loading times. Some websites have seen load times reduced from 20 seconds to just 2-3 seconds, with additional support from tools like WP Rocket and Lightspeed, ultimately enhancing the overall user experience.

Want to improve your website speed? Try out Tinify’s web interface for free before signing up to Web Pro.

Customer story: Tinify’s API optimizes images for construction material marketplace app Tul

George the Panda on November 17, 2023

“Infrastructure costs and improving SEO are recurring challenges in the e-commerce industry. Image compression is also one of them, and Tinify’s API has proven to be an effective solution.”
Nicolás Villegas, CTO of Tul

Tul is a B2B marketplace specializing in the sale of construction materials, tools, and various products tailored for small hardware stores across Latin America (LATAM). As a rapidly growing mobile app platform, Tul faced a critical challenge in optimizing images to enhance their app’s speed and reduce data transfer costs. To overcome this, they signed up for Tinify’s API Developer, integrating it seamlessly into their existing infrastructure.

Key results

Improved speed: Tinify’s API drastically improved the speed and responsiveness of Tul’s app, enhancing the overall user experience.
Cost reduction: The reduction in image file sizes resulted in lower data transfer costs, contributing to cost savings for the company.
Same image quality: Despite the reduction in file sizes, the optimized images retained high quality, allowing users to view products in detail.
Positive user feedback: Users noticed and appreciated the app’s increased speed, resulting in higher user satisfaction.

Background: Discovering Tinify’s image compression API tool

Image optimization plays a crucial role in improving user experience, and this was a challenge that Tul faced right from the start when creating their app. For any e-commerce platform, while it is important to maintain high-quality images to provide customers with a detailed view, large images slow down loading times and increase data transfer costs, affecting the company’s bottom line. But co-founder and CTO Nicolás Villegas explained that they initially lacked awareness of the solutions available in the market:

“We recognized the importance of managing our images effectively to improve the speed of our app and reduce data transfer costs. Originally, we considered building our own solution, but another company recommended Tinify to us, so we decided to give it a try.”
Nicolás Villegas, CTO of Tul

After exploring Tinify’s capabilities, Tul decided to integrate Tinify’s API into their image management workflow: “We didn’t explore any other options. Since Tinify worked well for us from the start, we never felt the need to look for alternatives.”

Solution: Optimizing the app’s speed with Tinify’s API for lightweight images

Tul has been relying on Tinify’s API for the past two years, following a straightforward workflow: their work involves sending the initial product images from their catalog to Tinify’s API, which are then optimized and stored in Amazon S3.

“Tinify has been instrumental in improving the speed, quality, and overall user experience of our app. We received positive feedback from users who noticed the increased speed and improved image quality”
Nicolás Villegas, CTO of Tul

Impressed by the effectiveness of Tinify’s image optimization solution, Nicolás has recommended Tinify to several other companies in Colombia and beyond:

“Infrastructure costs and improving SEO are recurring challenges in the e-commerce industry. Image compression is also one of them, and Tinify has proven to be an effective solution.”

Struggling to make your e-commerce or marketplace images load faster? Give Tinify’s API a try and enjoy the first 500 compressions every month for free!

Conclusion

Tul’s initial uncertainty about image optimization solutions faded as Tinify’s API seamlessly integrated into their workflow. By compressing their images with Tinify’s API Developer, Tul achieved a faster app, reduced expenses, and improved customer satisfaction. This has made Tinify’s image optimization solution a recommended choice for businesses facing similar challenges in the competitive e-commerce industry.

Customer story: ResponsiveAds uses Tinify’s API for optimal ad sizes

George the Panda on October 31, 2023

“Ads have a lot of images, it isn’t just one image. So, if each ad is made up of 30 images, and each image is 3KB, that’s already 90KB. That’s why we use Tinify’s API to drastically bring the size down. Achieving the same level of fidelity in a lightweight size – like 50KB – is great for ad performance.”
Matthew Snyder, CEO of ResponsiveAds

ResponsiveAds is a creative platform that makes it easy for designers, brands, and publishers to create and share unique ads. They do this by using automatic layout tools to speed up the ad-making process, helping users improve, streamline, and scale their ad creation efforts.

One of the key challenges faced by ResponsiveAds was optimizing image sizes to meet the stringent requirements of banner ad dimensions. If an ad takes too long to load, users might leave the webpage before seeing it. In an industry where ad size and quality really matter, ResponsiveAds needed a good way to make their images lighter to improve performance. They found the right image compression solution with Tinify’s API Developer.

ResponsiveAds uses Tinify's API on their website

Key results

Improved performance: Tinify’s stable API helped ResponsiveAds ensure uninterrupted performance even during peak traffic, with the ability to compress thousands of images daily without slowdowns or crashes.
Image quality retention: Tinify’s lossless compression capabilities allowed ResponsiveAds to optimize images without compromising quality or fidelity, crucial for ad creatives.
Transparent PNG support: Compatibility with PNGs with transparent backgrounds allowed ResponsiveAds to create complex ad designs with overlapping elements.
Environmental impact: By minimizing image file sizes, ResponsiveAds contributed to a reduction in carbon emissions associated with data storage.
WebP integration: ResponsiveAds is now exploring Tinify’s WebP conversion feature, which has the potential to further reduce image sizes and enhance ad performance.

Background: Seeking a reliable solution for ad compression

ResponsiveAds initially used a different image compression service but encountered stability and reliability issues, especially during periods of high traffic and optimization demands. Seeking a more robust solution, ResponsiveAds transitioned to Tinify in 2020, and they haven’t looked back since then:

“We haven’t had any support issues since then. We have lots of designers using us, amounting to 10 million hits a day, and Tinify’s API handles it with speed and no backlog or choke on the server side.”
Matthew Snyder, CEO of ResponsiveAds

Display advertising requires ads to be lightweight, with maximum file sizes ranging from 50 KB to 300 KB, depending on the platform. But achieving this isn’t as simple as it sounds. Matthew explains that ads are composed of overlapping images, many of which are transparent PNGs. When combined, these images can contribute to the overall weight of the ad.

Moreover, ResponsiveAds goes the extra mile by offering “fluid design”. This approach ensures that ad creatives can seamlessly adapt to diverse screen sizes and devices. However, to achieve this, each image within the ad has to be adjustable on its own. This underscores the critical importance of reducing image sizes, especially since they function as isolated elements in the ad composition.

“Ads have a lot of images, it isn’t just one image. So, if each ad is made up of 30 images, and each image is 3KB, that’s already 90KB. That’s why we use Tinify to drastically bring the size down. Achieving the same level of fidelity in a lightweight size – like 50KB – is great for ad performance.”
Matthew Snyder, CEO of ResponsiveAds

Solution: Tinify’s API for smaller ads

ResponsiveAds found Tinify’s API to be a stable, reliable, and developer-friendly solution that provided excellent results in terms of image compression and optimization. They seamlessly integrated it into their ad builder platform, enabling on-the-fly optimization of uploaded images.

“We automatically create all the different ad renditions, and then Tinify’s API compresses every picture automatically. Compressing images also means that ZIP packages are as small as possible and easy to download”.

In addition, Matthew highlights that in line with growing environmental awareness, reducing image sizes means that ResponsiveAds can minimize carbon footprint due to data processing and storage. “We just signed a petition that encourages compression for less consumption of carbon. If images are lighter, they take up less cloud space, which is better for the environment”, he explains.

Future Plans: WebP support for even lighter ads

In the future, Matthew hopes to explore additional ways to reduce ad file sizes with Tinify’s Developer API. He’s particularly interested in WebP, a gen-next image format that is typically lighter than JPEGs and PNGs.

“PNG has been kind of our go-to. That’s why I’ve been excited about WebP support. Since WebP works with translucent images, it makes it a great alternative to the PNG format.”

This should be a straightforward task thanks to Tinify’s latest image converter tool, currently available to API users. This tool enables the effortless conversion and compression of PNG files into WebP format, resulting in substantial size savings for ad creators.

Conclusion

ResponsiveAds faced challenges optimizing image sizes for banner ads with a previous image compression provider. Solving this problem was crucial because ads need to meet specific size criteria to load quickly on the page and capture users’ attention. In this way, Tinify’s API Developer provided them with a much-needed stable and reliable solution.

With it, they achieved improved performance, handling thousands of image compressions daily without slowdowns. They maintained image quality through Tinify’s lossless compression for visually appealing, complex ad designs. Looking ahead, ResponsiveAds plans to explore WebP support for even lighter ads, considering it a promising alternative to PNGs with transparent backgrounds.

Are you interested in boosting your website’s loading speed? Try Tinify’s API for effortless PNG to WebP conversion, and start saving substantial bandwidth and improving user experience today!

Customer story: STAFFLINK improves real estate website performance with Tinify CDN

George the Panda on October 3, 2023

“We are very focused on performance because the websites we build have very large quantities of images and they have to be very high-resolution. To give you an example, we serve up about 200GB of images alone from one website. So it didn’t just speed up the website when we use Tinify CDN, it was speeding up that import process.”
Matt Neal, Project Manager at STAFFLINK

STAFFLINK is a leading Australian company that provides digital solutions for the real estate industry. With a dedicated team of professionals, they help real estate professionals improve property management operations and increase productivity.

In the online world of real estate, a big challenge is cramming in tons of high-resolution images for potential house buyers to view. Unfortunately, these images that are large in size contribute to sluggish website performance – imagine eager visitors seeking their dream home, only to be met with the frustrating spinning loading icon. To conquer this challenge, STAFFLINK uses Tinify CDN to build faster real estate websites.

Key results:

Efficient image handling: With Tinify CDN, STAFFLINK optimizes their clients’ image delivery process. Instead of manually resizing images for various screen sizes, they now upload raw images to their Amazon S3 bucket and let Tinify handle resizing and compression. This streamlined approach reduced manual efforts and improved efficiency.
Faster website load times: By serving optimized images through Tinify CDN, STAFFLINK significantly improved the loading times of their clients’ websites. This enhancement is particularly crucial for real estate websites, where high-resolution property images are integral to the user experience.
Simplified workflow: STAFFLINK no longer needed to spend time on image compression and resizing, allowing their developers to focus on other aspects of website development and optimization.
Cost-effective solution: Tinify CDN’s competitive pricing structure appealed to STAFFLINK as the initial pricing tier provided an affordable entry point, making it feasible for them to scale their usage as needed.

Background: Looking for efficient image delivery

STAFFLINK’s project manager Matt Neal explained that uploading and storing images on Amazon S3 prompted them to explore the need for a reliable Content Delivery Network (CDN) to optimize image delivery. During their search, Tinify CDN came up as a solid option:

“I’ve been using Tinify’s website to compress images since 2014. It does a really good job, it’s fast and free. Then I came across Tinify CDN when I was looking for alternatives to serving large amounts of high-resolution images.”

According to Matt, Tinify CDN was exactly what the team was looking for – it had the usual characteristics of a CDN while offering the option to compress and resize images on the fly:

“Our property listing pages typically present around 30 high-resolution images each. If we served them in their raw format, we’d literally have about 100 MB worth of images on one single page load. That’s just not possible.”
Matt Neal, Project Manager at STAFFLINK

Solution: Implementing Tinify CDN to automate image resizing and compression

Before implementing Tinify CDN, managing hundreds of property uploads involved a time-consuming process of resizing and compressing images:

“It’s a very long process dealing with hundreds of properties a day. Before, we’d wrestle with downloading, converting, resizing – you name it – so we were able to cut all that out. The first load might have a tiny delay as Tinify CDN works its compression magic, but all the heavy lifting is on its end, not ours.”

With an Image CDN like Tinify’s, STAFFLINK streamlined its image processing workflow, resulting in a significant speed boost in page loads. They solved the challenges tied to handling large images by automatically serving compressed, properly sized visuals. According to Matt, this is a “pretty big deal”:

“We are very focused on performance because the websites we build have very large quantities of images and they have to be very high-resolution. To give you an example, we serve up about 200GB of images alone from one website. So it didn’t just speed up the website when we use the CDN, it was speeding up that import process.”
Matt Neal, Project Manager at STAFFLINK

In addition, Matt says that Tinify CDN stands out from other providers due to its straightforward configuration. While considering alternatives, he found that many were either too complex or restrictive in terms of customization: “I spent maybe 30 minutes to an hour trying to get another CDN to work. And there were a whole bunch of issues. So then I went with Tinify, I tested it and it worked straight away.”

Conclusion

STAFFLINK, an Australian digital solutions provider for real estate, implemented Tinify CDN to automatically resize and compress hundreds of their clients’ property images. This results in quicker website loading times for STAFFLINK’s clients, positively impacting the experience of potential homebuyers. For STAFFLINK, Tinify CDN allowed them to simplify their workflow with just a few clicks, saving them from the trouble of resizing and compressing images using many time-consuming tools.

Need a way to make your image-heavy website load faster? Give Tinify CDN a try with our free trial!

Customer story: Web dev company Immer’s outstanding web performance with Tinify CDN

George the Panda on September 19, 2023

“Performance is more and more important for our clients, and by using Tinify CDN’s services we are able to get outstanding performance scores”
Michael Mol, Founder of Immer

Immer, a Dutch-based web development company, specializes in creating online platforms and websites primarily using Drupal’s content management system. The company’s core goal is to optimize website performance and deliver a seamless user experience. With this, it was a no-brainer for them to explore various Content Delivery Network (CDN) options, and ultimately sign-up for Tinify CDN.

Key results:

Simple configuration: Tinify CDN requires minimal technical changes, making it suitable for a small team like Immer. With it working quietly behind the scenes, Immer’s team of 10 employees can focus on other aspects of web development without investing time in complex setup and maintenance.
PNG and WebP format support: Tinify CDN stands out by compressing images on the fly, reducing file sizes by up to 80% without noticeable quality loss. At first, its focus on PNG compression was a crucial factor for Immer, and later, when they made the switch to WebP, they found it just as advantageous.

Why implement a CDN

In short, a CDN ensures that users around the world experience reduced latency and faster content delivery without any delay. This is possible because a CDN speeds up online content by delivering it from a network of servers located closer to the end user – the shorter the distance that data has to travel, the better. In this way, implementing a CDN is an easy way to improve website performance, as it requires minimal technical changes to configure it, and performance gains can be seen immediately.

Immer’s founder Michael Mol explains that the company considered factors such as pricing, features, and support for their technical requirements when looking at CDN options. While there were other alternatives available, Immer was already familiar with Tinify’s image compression services, which they had previously tried out for free. Eventually, this was the defining factor for their choice:

“Obviously, we looked at alternatives, even free and cheaper options, but Tinify CDN had some great support for PNGs which sparked our interest.”
Michael Mol, Founder of Immer

Tinify CDN sets itself apart from other options by not only enhancing load times but also compressing images on the fly. For a company like Immer, this was important as they also build websites that are image-heavy. When using PNGs, which are typically larger than other image formats, the ability to upload and automatically display the compressed versions of the original images guarantees an even more optimized website. This is done by reducing the file size by up to 80% with unnoticeable changes in quality.

For Michael, this feature is particularly useful for one of their customer segments: “For instance, we have customers in publishing, and these websites can have a lot of images, which compromises how fast a website loads for people who visit it. That’s where Tinify CDN comes in.”

Tinify CDN’s simplicity

Michael says that even though they didn’t have specific benchmarks, they noted instant improvements on website speed. Furthermore, as the team switched to using WebP – a next-gen format that reduces file sizes by up to a third compared to JPEG and PNG images – Michael highlighted the fact that Tinify CDN could compress this format even further.

Nonetheless, on day to day, Tinify CDN is but an unassuming cog in Immer’s machine, working quietly behind the scenes. For a small team like Immer, made up of 10 employees, it is important to not waste time on complex configurations. For Michael, simplicity is key:

“That’s what we expected from Tinify as well: it should just work, running in the background.”
Michael Mol, Founder of Immer

Does your team value simplicity? Read more about how you can improve your company’s website speed with just a few clicks here.

Conclusion

Tinify’s reputation for effective image compression and the unique benefit of supporting PNG compression were key factors in Immer’s decision-making process. For this web development company, Tinify CDN’s ability to improve web speed, coupled with efficient image compression and support for new formats like WebP, has been useful in maintaining their website performance.

Customer story: Learning platform LearnWorlds improved blog speed with Tinify’s API

George the Panda on August 15, 2023

“By having a lossless solution to optimize the images, we are usually reducing the image load of articles to under 1 MB, improving the speed and the Web Vitals”.
Nick Malekos, SEO Manager at LearnWorlds

LearnWorlds is an online learning platform and learning management system (LMS) that enables individuals, businesses, and organizations to create and deliver courses, training materials, and educational content to learners. It is designed to facilitate the creation of engaging and interactive online courses with various multimedia elements such as videos, quizzes, discussions, and assignments.

Their website is filled with resources, templates, and articles to help users elevate their online courses. With this, one of their main concerns was to make sure that the number of images uploaded to illustrate their content did not translate into slow-loading pages. To overcome this challenge, their web development team recommended Tinify as a top solution for compressing images automatically on their blog. In this case study, we delve into LearnWorlds’ experience with Tinify’s service and the benefits they gained.

Background

Before using Tinify, LearnWorlds employed various online free tools to optimize images on their blog, including converting them to WebP format or resizing them. According to Nick Malekos, SEO Manager at LearnWorlds, this was necessary when dealing with high-resolution images received from their design department:

Picture of Nick Malekos, SEO Manager at LearnWorlds

“In many cases, we are getting very high-resolution images from our design department to upload to the blog. This would mean articles with >3 MB of images if we were to use those.”
Nick Malekos, SEO Manager at LearnWorlds

Resizing images to fit the specific dimensions of a blog is one of the first steps to decrease their file size and cut on loading time. Next to this, adopting next-gen image formats such as WebP is a new way to make images smaller to speed up websites.

Unfortunately, free online solutions often resulted in quality issues and did not yield the desired performance improvements, says Nick. At the same time, optimizing images with no automation tools can become time-consuming, especially for a company like LearnWorlds that uploads several informative articles for their users.

LearnWorlds discovers Tinify

In their quest for an improved solution, the LearnWorlds’ web development team came across Tinify’s API Developer subscription as a way to automate image compression for their blog. Nick explains that this shift was a “big hands-off improvement” and adds:

“By having a lossless solution to optimize the images, we are usually reducing the image load of articles to under 1 MB, improving the speed and the Web Vitals”.
Nick Malekos, SEO Manager at LearnWorlds

Once they subscribed to Tinify’s API Developer plan, LearnWorlds automated the optimization of blog images, streamlining the process and enhancing web performance and Google Web Vitals, a set of metrics that measures the likelihood of a great user experience.

From an internal perspective, this allowed their team to spend less time tweaking the file size of their images. Compared to the free image optimization tools they used previously, Tinify provided a significant improvement in image quality and overall performance. LearnWorlds found Tinify to be highly user-friendly. Their developers seamlessly integrated the service into their workflow, making it an effortless and efficient solution for optimizing images on their platform. Furthermore, with a monthly usage ranging from 500 to 1000 image compressions, Tinify’s service proved to be a cost-effective addition.

Ultimately, as Nick mentioned, it improved their blog’s SEO by compressing images, reducing their size, and thereby contributing to faster loading speeds which helps LearnWorld rank higher on search engines.

Conclusion

LearnWorlds faced a challenge when dealing with high-resolution images received from their design department. Without proper optimization, these images would have led to articles with over 3 MB in image load. By utilizing Tinify’s lossless compression, LearnWorlds reduced the image load of articles to under 1 MB, significantly improving website speed and overall Web Vitals. The seamless integration and user-friendliness of Tinify’s API service made it the ideal choice for the LearnWorlds’ web development team in ways that free online tools couldn’t make it.

Do you want to improve the load times of your company’s blog? Read more about Tinify’s API Developer here.